Black Friday 2024: multiple promotions available before the official date

What date for Black Friday 2024 ~6 3~

Black Friday 2024 does not officially have an official date or announcement as the event does not have a specific organizer. However, it is quite easy to predict when the next edition will fall, since the event follows a fairly simple calendar. The date of Black Friday always falls on the last Friday of November, after the Thanksgiving holiday in the United States.

Based on this principle, it is possible to predictthe official date of Black Friday 2024 around Friday, November 29, 2024. It is however possible to find different offers now, as was the case during the previous edition, with several sites offering promotions stamped “Black Friday Week” or “previews”.

Black Friday has not yet started this year. However, we offer you to find the best offers already available on several products. Cell phones, computers, AirPods, household appliances… It's all there!

Which stores are participating in Black Friday ?

Black Friday is a commercial operation that can involve any business, physical or dematerialized. In France, it is regularly possible to find the same participants each year. During previous editions of Black Friday, promotions were visible at certain brands such as Fnac, Darty, Boulanger, CDiscount, and many others. Some specialist retailers such as Zara, Electro Dépôt and Castorama also regularly take part in Black Friday.

Black Friday is an operation largely led by Amazon. The e-commerce giant often gives the green light to the operation by offering promotions from the beginning of November. Concerned about such a monopoly on the online economy, some French brands launched a response to Black Friday a few years ago with the “French Days” promotions. Organized twice a year, this operation is now anchored as a “mini Black Friday in the French style”.

What are the origins of Black Friday ?

The tradition of Black Friday as we know it today dates back to the 50s and 60s. At the time, many retailers offered a day punctuated by multiple promotions across several cities in the United States. The Philadelphia police then decided to use the expression “Black Friday” to describe this day that follows the Thanksgiving festivities. This name then allows the city's police to anticipate this day as very busy. in terms of crowd movements and traffic jams.

The expression “Black Friday” does not seem to suit the merchants, however, who consider the name too pejorative. Several stores in the city of Philadelphia will try, in vain, to circulate the name “Big Friday” but without much success. It will finally be decided to give another origin to the name “Black Friday”: a day when the merchants come out of the economic deficit and therefore fill their account books with black ink rather than red.

The concept caught on and Black Friday quickly spread across the country in the late 90s before reaching the rest of the globe thanks to e-commerce giants like Amazon. Nowadays, Black Friday even extends over several weeks with discounts that can be found for up to mid-December.

What is Cyber ​​Monday, the last day of Black Friday ?

Traditionally, Black Friday is followed by a final day of promotions called “Cyber ​​Monday”. Although this tradition is not followed by all Black Friday participants, it allows some merchants to offer final offers on various products. Although not reserved for online stores, Cyber ​​Monday stands out more on the internet than in physical stores.

And for good reason: Cyber ​​Monday primarily offers promotions on high-tech products. These can involve several types of offers. If you're looking for big discounts on laptops, video games or tablets, Cyber ​​Monday can be the ultimate opportunity to splurge

Latest updates

09:45 – 20% off a selection of LEGO at Fnac

Fnac is hitting hard for Black Friday 2024! The brand offers a promo code that allows you to benefit from an immediate 20% reduction on a selection of LEGO sets. Use the code LEGOAUTOMNE on this selection page to take advantage of it

Although Black Friday 2024 is still scheduled for the end of the month, several merchants are already offering some promotions. Whether it's Amazon, Boulanger or Darty, the participants in the famous "Black Friday&quot are used to dispatching their offers throughout the month of November according to the following habits:

• First offers: early November
• “Black Friday Week”: starting November 22
• “Black Friday 2024”: Friday, November 29
• “Cyber ​​Monday 2024” : Monday, December 2

Other dates may be added this year. “Black Friday” was not a very regulated event in France, merchants can afford to multiply the waves of promotion throughout the month.