Blake Lively: Huge financial blow for the actress victim of a defamation campaign

Blake Lively says she was particularly impacted by her media battle with Justin Baldoni. To the point that the actress's finances have taken a hit.

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Blake Lively: her media battle with Justin Baldoni is costing her dearly

IN BRIEF

• Blake Lively has been criticized for several months for various problematic behaviors
• She filed complaint against Justin Baldoni for sexual harassment, accusing him of defamation following tensions on the set.
• Sales of her brands have fallen by 78%, illustrating the impact of this controversy on her career and her business.

Blake Lively has been in turmoil for several months. The actress has been controversial since promoting her latest film, Never Again, which deals with domestic violence. Despite the serious subject matter, Blake Lively has, on several occasions, referred to the film in a light-hearted tone, as a romantic comedy to go see with friends. In addition, the actress dared to promote her hair care and her Betty Booze alcohol brand, while promoting the film. 

Blake Lively: her reputation at its worst for several months

A particularly inappropriate communication operation for many Internet users. In the process, a old interviewBlake Lively's 2016 photo has been unearthed, and it doesn't show the actress in the best light, with her being particularly unpleasant with the journalist. A series of problematic behaviors – culminating in her marriage to Ryan Reynolds on a former plantation – that have taken a major toll on Blake Lively's reputation. 

For the latter, this descent into hell is not due to chance, but rather to her dispute with Justin Baldoni, who shares the poster for the film Never Again. According to Blake Lively, the actor would have set up a defamation campaign against her, while the two parties would have encountered problems on the set. On December 21, Blake Lively filed a complaint against Justin Baldoni for sexual harassment and inappropriate behavior. A complaint set out in an article in the New York Times. 

Blake Lively: complaints filed and sales plummeting

In turn, Justin Baldoni filed a complaint against the New York Times for defamation, invasion of privacy, disclosure of false information and implicit breach of contract. Her lawyers are seeking $250 million in damages. While the media battle continues, finances are taking a hit. In her complaint, Blake Lively claims that sales of her brand of hair products have fallen by up to 78%, as have her brand of alcohol. “The financial damages continue to this day”, the filing states.