ChatGPT (OpenAI) takes another step forward in the media

© Unsplash/Growtika

Since its launch ChatGPT has fascinated as much as it has made people cringe. Of course, many are concerned about the serious societal consequences of generative AI. As for the media, whose profitability remains often very complicated since the advent of the Internet, the problem arises in a different way.

In recent years, many press titles have gradually adopted and then strengthened an article offering behind a paywall. However, the latest OpenIA model, GPT 4, was trained on a huge dataset taken from the internet. He can also find new information. This includes alternative (sometimes illegal) sources for articles normally behind a paywall.

OpenAI signs historic deal with The Financial Times

It worked so well that until recently it was possible to obtain complete articles, generative variations of this content. We therefore understand that the major press groups looked grim and threatened OpenAI with legal action – when procedures are not already in progress. Feeling, like Microsoft which uses the same technology in Bing, that this could become a real problem, OpenAI therefore entered into individual negotiations with these players.

With the idea that its current and future models could, in exchange for a license, train including on paid articles, but this time in complete legality. In exchange, the titles having signed the agreement can use the firm's models to help write certain articles. There is currently still a lot of resistance from the sector, which is deploying technical methods to block access to their offer by OpenAI.

< p>We can, however, talk about the Axel Springer group which holds numerous titles such as Politico or Business Insider and which recently accepted a deal from the firm. We learned this Monday 29 that the Financial Times has just joined the offer on which OpenAI can count following the signing of a historic agreement. FT already uses OpenAI technologies internally – next to the AI ​​Claude. For the group's boss, John Ridding, the signing of the agreement is linked to a double requirement:

“It is normal for AI platforms to pay for the publications whose content they use […] but beyond that it’s clearly also in the’ interest of [ChatGPT] users who must have access to reliable information”, explains the CEO of FT. The precise details of the agreement remain a mystery. We just know following indiscretions that OpenAI offers between 1 million and 5 million dollars to access this commercial content. A straw compared to the sums that companies like Apple are ready to put on the table for the same service.

• OpenAI and the press group The Financial Times have signed an agreement which allows the publisher of ChatGPT to use the newspaper's paid articles to train its models.
• The firm led by Sam Altman continues its negotiations in the sector.
• Other press titles, such as The New York Times, are trying on the contrary to resist by launching legal actions.

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