Chinese Roborock crowned world leader in robot vacuum cleaners

© Roborock

Founded in 2014, the Chinese company Roborock has just taken first place in sales of robot vacuum cleaners in the world, according to Euromonitor. The brand is now present in more than 170 countries, and equips more than 15 million homes around the world. The brand's latest annual report also reveals total revenue of 8.65 billion yuan (US$1.22 billion), with 2.6 million units sold during the year. the period.

Roborock world leader in robot vacuum cleaner sales

Between 2019 and 2023, Roborock invested 1.9 billion yuan (260 million US dollars) in research and development. The brand's objective is now to expand its global presence, notably by launching new products aimed at meeting the specific needs of users around the world. Currently, Roborock operates from four locations, with offices in Beijing, Shanghai, Shenzhen and Hong Kong.

© Roborock

According to data provided by IDC, Roborock occupies first place (in terms of sales) in Germany, Korea, Turkey, and ranks second in the United States. Ultimately, Roborock wants to find a place of choice in all smart homes, with various innovative features. According to various analysts, the robot vacuum cleaner market size is estimated to reach $5.46 billion in 2024 and is expected to reach $10.37 billion by 2029, growing at 13.70% over the period. the forecast period.

For example, the FlexiArm Design Side Brush is an extendable side brush and flexible broom that runs along walls, ensuring corner cleaning with margins of less than 1.6mm. There is also an automatic water fill and drainage system, which detects dirty water, automatically draining it and replacing it with clean water when washing floors and filling the station tank.

© Roborock

Added to this are obstacle recognition functionalities, or even algorithms powered by AI to optimize journeys. And for all those who do not (yet) wish to invest in a robot vacuum cleaner, Roborock offers its new Flexi, capable of vacuuming and washing the floor effortlessly.

“Our determination to provide a better life for our customers forms the foundation of our rise and has allowed us to build a strong relationship with our brand. It's this deep connection that has propelled us to where we are today, a global leader in smart home” says Mr. Quan , President of Roborock.

The firm will also launch new products soon, starting with the S8 MaxV Ultra, unveiled at CES 2024 and which will be available in France at the end of April at the price of €1499. To this will be added the new V20 and P10S Pro, both first available on the Chinese market.

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