Les soldes d’hiver 2025 se terminent le mardi 4 février. Midi Libre – A. C. D.
Les soldes débutent mercredi 8 janvier. Après un mois de décembre satisfaisant, les commerçants bagnolais s’attendent à un début d’année sur la même dynamique.
Get your discounts! The 2025 winter sales start on January 8. The event is awaited every year by retailers to empty the last Christmas stocks and round off their turnover. In Bagnols-sur-Cèze, retailers are ready to welcome the first buyers. “For the past 48 hours, we've been taking inventory of the products we have left and labeling them so that everything is ready on the big day, explain Stéphanie and Jade Tellier who work at the Acte II clothing store on Rue de la République. This is an important moment that allows us to make room for the spring-summer collection.“
On the eve of the start of the sales, most retailers were optimistic and expected a busy start in the stores and with people walking the streets. “The first two weeks regularly attract the most people, says Florence Meseguer, manager of the Jorice boutique located at the top of Rue de la République. But every year has its share of surprises. Sometimes it's in the middle of January that we make the most sales.“
200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000If the merchants are so optimistic, it's thanks in particular to the success of the holidays. The last few weeks have been generally prolific and the sales are a bonus for some of them. “I work well all year round, so the sales are not a peak in activity for me, says Slimane Box, owner of the Naykey Paris store, avenue Paul-Langevin, and member of the collegiate structure of the Bagnols commerce association. I bring in new stock and I sell all year long.“
A report shared by the 2e vie thrift store, rue de la République. “I have already been able to sell a lot of stock, says Laetitia Wadin, owner of the store. I had anticipated the promotional wave with a massive clearance sale so I will not do any promotions but I hope to take advantage of the attractiveness of the other stores.”
Too many promotional waves
Despite the ambient optimism, the managers share their bitterness about online commerce and its slashed prices. Regularly, major brands do not hesitate to sell off certain products to boost their sales. They can also align themselves with all the events such as Black Friday, private winter sales and Cyber Monday. Which is not always the case for online stores. Bagnols-sur-Cèze. “In my store, I decided not to sell any big brands, explains Florence Meseguer. When some franchises decide to sell their items at -50 or -75%, we cannot match. So I decided to be independent.”
Faced with this perpetual competition, some have even decided not to mark down. “The price of gold varies so much that I can't sell a product for less than I bought it, explains the Demange jewelry store, rue de la République. And then the holidays went well so there's no reason to sell at a loss.“
The merchants hope to convince the last undecided to make life and consumption in the city center. “Coming directly to the store allows small businesses to work, affirm Stéphanie and Jade Tellier. And then we have to say that by coming to the store, people save on shipping costs.“
Drop in purchasing power
Between fluctuations in energy and food prices and the holiday season, shoppers could slow down their shopping in January. "Overall, the purchasing power of Bagnolais has decreased, analyzes Cédric Koppé, member of the board of directors of the Bagnols commerce association. It is quite possible that people will think more before spending. But we must tell ourselves that life must go on, not always restrict ourselves because sales are about taking advantage of low prices.” The association of merchants will draw up a report on the city's shops for the year 2024 at the end of January.
The initial markdowns, which begin on January 8, offer an initial discount of 30%. I subscribe to read the rest