Completely free, this Netflix competitor claims 97 million users

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Little known in France, the American streaming platform Tubi is a hit in 2024, in the countries where it is available. As a reminder, Tubi was available in the EU before 2018, but withdrew because of the GDPR. Its particularity ? It is a completely free streaming platform, which is monetized solely with online advertising.

And now, Tubi has more than 97 million active users per month, while it had 78 million in July. It also indicates that in 2024, it has totaled more than 10 billion hours of viewing. “Tubi's momentum is growing as audiences increasingly appreciate a premium entertainment experience that is also 100% free, fun and culturally representative”, said Anjali Sud, CEO of Tubi.

It's unclear at this time when this free Netflix competitor will be available again in the European Union. But as we mentioned in a previous article, Tubi appears to be eyeing the market. In July, it officially launched its platform in the United Kingdom. And he admits that he is working on compliance with various regulations, including the EU GDPR.

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A free platform with original content

Today, Tubi also claims the largest content catalog in the world, with a total of 275,000 films and series episodes. In addition, Tubi claims more than 300 original creations. “Over the past six months, six Tubi Original films have appeared on Variety’s Streaming Originals ranking, which ranks the most-watched streaming originals each week based on data from Luminate,” reads a statement from the platform.

In addition, Tubi’s offering also attracts advertisers. Indeed, according to the latter, “the majority” of Fortune 100 companies (the 100 largest American companies) use its advertising platform. Otherwise, it should be remembered that today, Tubi is in competition with Netflix in the advertising field. Indeed, if the number 1 in SVOD does not offer a free version, it offers a subscription that is partially financed by advertising. Moreover, this version with advertisements is today one of Netflix’s main growth drivers.

• Tubi, Netflix's 100% free competitor, has withdrawn from the European market due to GDPR
• Today, this platform, which generates its revenue through advertising, claims 97 million monthly active users
• In 2024, Tubi arrived in the United Kingdom and it could even return to the EU, later

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