Data Privacy Week: Apple's 10 tips to protect your privacy

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Apple and privacy, it's a love story. While most Silicon Valley giants have based their business model on the use of your personal data, Apple has made respect for user privacy a fundamental value. And for good reason: its turnover is essentially based on the sale of products and services. No need for your data to fuel its war chest.

Of course, Data Privacy Week is a good opportunity for the company to see how different it is from the others. She has just published her 10 tips for protecting your private data. Overview.

No more stress when you lend your iPhone! Apple has built an app lock and hide feature into iOS. Whether you want to protect your private conversations or hide that awkward dating app, you now have the choice. This feature is especially useful for keeping prying eyes away during an impromptu holiday photo show or if you're lending your iPhone to a child.

iOS also has an App Privacy Report. This feature acts like a private investigator that monitors how your apps are using your data in real time. Location, camera, microphone… You can see who's accessing what and when. A transparency that allows you to uncover overly curious applications.

The latest iOS 18 update introduces a new contact management feature. Gone is the frustrating “all or nothing”! You can now select exactly which contacts an app can see. A major step forward for those who are tired of sharing their entire address book with each new app installed.

Safari's privacy options have been enhanced with the latest Apple software updates. Private browsing mode now automatically locks to protect your browsing sessions from prying eyes. Your tabs, however, remain accessible only to you, secured behind Face ID, Touch ID, or your passcode.

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For iCloud+ subscribers, Private Relay adds a layer of privacy when you browse the web. This feature encrypts your web browsing from end to end, making it impossible for anyone to track your online activity. Even Apple can't see what you're doing!

The links we share are sometimes riddled with invisible trackers. Apple has developed a tracking protection for these links, which automatically cleans URLs of unwanted trackers. A feature that is particularly effective in Messages, Mail and Safari in private mode but which has caused the grumbling of many publishers, these links being an integral part of their business model.

In sensitive situations where your personal security is at stake, Apple Safety Checkup can save the day. With just a few taps, you can stop all data sharing and regain control of your digital life. This tool can make a difference in sensitive situations, even if they are rare for the average person.

iCloud+ subscribers can now hide their online identity with the “Hide My Email” feature. This feature generates disposable email addresses for your online signups, protecting your real address from spammers and other prying eyes. An effective solution against newsletters and other unwanted spam.

Why give your exact location when an approximation is enough ? Some applications require access to your location to function properly. This is the case, for example, for transport apps, GPS or even weather. To make the service efficient while preserving your privacy, Apple lets you share an approximate location within a 10 km² radius.

On the latest versions of iOS, iPadOS, or macOS, you may see an orange or green dot at the top of your screen? This is not a bug, it's your device telling you that an app is using your microphone or camera. More effective than tape on the webcam, this feature allows you to keep an eye on applications that are a little too curious.

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