Donald Trump Faces the Decision of His Life (and It's Not Just Politics)

Donald Trump © Wikimedia Commons

To sell or not to sell, that is the question to which Donald Trump will have to respond on September 19. The businessman and former American president will thus be able to choose to sell all or part of his 115 million shares in the Trump Media & Technology Group (the structure which oversees the Truth Social platform ) or keep them. On that day, a clause which prohibited him from carrying out this transaction will in fact end. But this decision is not at all obvious for the Republican candidate.

600,000 investors waiting

For now, his stake is estimated at $2 billion, a tempting sum for Donald Trump who has only invested a few million in this company. Except that this potential sale would almost certainly cause a collapse in the share price, which would clearly not please the 600,000 investors. Especially since the latter are mostly convinced supporters of the billionaire who will vote in the presidential election on November 5.

Can Donald Trump take such a political risk a few weeks before the election ? Quoted by the New York Times, Greg Bowden, a claimed supporter of the entrepreneur and who owns shares in the company, refuses to believe it :

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He has no reason to sell, because he doesn't need the money. I don't think he's that stupid and wants to hurt his loyal supporters.

Our colleagues are exploring some options that could appeal to the leader. It would be possible to sell shares to a single buyer in order to limit the damage. Donald Trump can also use his shares as a deposit guarantee for a loan. But there is no indication that this will be enough to prevent a stock crash.

Donald Trump has already lost big

The former president may ultimately be encouraged to make this sale to recover cash before it is too late. Indeed, the value of the stock has fallen by 57% since its peak, which is equivalent to a loss of 4 billion for his personal funds. Very volatile, its price moves according to the good or bad polls of the Republican candidate.

For the moment, the interested party has not spoken publicly on this subject, but there is no doubt that his decision will be closely scrutinized because of the major financial and political consequences that it entails. If you want to delve deeper into this topic, we invite you to reread our previous article dedicated to Donald Trump's heritage.

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