Founded over 100 years ago, Biscuiterie Pouget opens a new store in Sète

Tony Merenda and his mother Patricia, inaugurate the new boutique with their friends this Friday, December 6. Hélène Amiraux

Photos of the Pouget family, the founders, are enthroned on the mantelpiece. Hélène Amiraux

Taylor and Manon will be in charge of selling biscuits alongside Patricia Merenda, Tony and Manon's mother. Hélène Amiraux

Le décor de la Biscuiterie Pouget offre un saut dans le temps. Hélène Amiraux

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A new page in the history of Biscuiterie Pouget, the oldest in Sète, is also being written on rue Mario-Roustan.

This is a new page in the century-old history of Biscuiterie Pouget that is being written in Sète under the leadership of young Tony Merenda, 21 years old. While the manufacturing workshop remains at the Quai de Bosc, the cradle of the business founded by the Pouget family, the shop is moving to 1 Grand-Rue Mario Roustan. This Friday, December 6, the inauguration of the new 54 m2 sales area, designed in the spirit of yesteryear, was held. The old navette boxes have taken their place on the elegant 1900s-style shelves, alongside the photos of the founders, which sit above the fireplace.

Museum corner

At the entrance, a few madeleine molds and sugar buckets, also centuries old, have been placed alongside the hand-painted period signs. A small museum corner, which then opens through two magnificent metal gates, forged in the image of the Sète brand, towards the biscuit area with the essential orange blossom navettes, chocolate madeleines and almond macaroons. Recipes that have not changed for a century. A tiled lean-to above the cash register brings a Mediterranean touch. Enough to seduce visitors from all walks of life.

“In kindness”

“I didn't want to distort the original biscuit factory, Tony Merenda modestly confides. I set up this shop as best I could, in kindness. The recipes are very valuable to people and I wanted to make them even more known and share them”. The young biscuit maker, who received his know-how from Jean-Marie Fabre, the one who carried the brand for 40 years after the Pougets, invests body and soul for this Sète heritage. For this, he is well supported by his family. His mother Patricia at the sale, helped by her daughter Manon and a young employee Taylor.