Google launches powerful search feature for iPhones

© Presse-citron

Google Lens, Google's visual search engine, is already available on iPhone, via some of its applications. However, on Apple products, the features of this visual search engine are quite limited, compared to the Android version. But the good news is that Google has just announced an update to Chrome for the iPhone, which will allow more advanced visual searches on the browser.

Google Lens will allow you to do more precise searches on iPhone

Currently, Google Chrome for iOS users can take a photo of an object with Google Lens, or send an image stored on the device, in order to search for that object. But with the new update, the image sent to Google Lens can be accompanied by keywords. For example, if the user sends a photo of a snowboard for a visual search, they can also indicate the color they are looking for. And Google Lens will try to find the same snowboard, but in the color that was indicated.

© Google

“This allows you to perform more complex and specific searches, with more useful and relevant results. Try asking a question about a topic that interests you or refining your image search by adding a color or visual attribute that you would like to see appear in the results”, Google says. This feature was already available on Android and now it is also available on iPhones.

Competition between Google and Apple on AI

Google is launching this new feature on Chrome for iOS, while Apple is about to roll out a new feature for the iPhone that will allow you to analyze images with artificial intelligence. Otherwise, we also recall that Google is already testing its Gemini application for the iPhone, which will allow access to Gemini Live, a conversational interface that allows you to interact with artificial intelligence as if you were talking to a human.

• Google Lens has been available on iPhone for a while, but its features are limited compared to the Android version
• Google has just announced an improvement to Google Lens on Chrome for iOS that will allow you to add keywords to visual searches
• This will allow the user to refine their searches and find more relevant results
• Apple is about to launch a new iOS feature, linked to Apple Intelligence, that will allow you to analyze photos with AI

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