Here's why the Nintendo Switch 2 is expected to be announced next week with a March 2025 release

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The last few days have seen a spectacular acceleration in leaks concerning the Nintendo Switch 2. From high-definition photos of a mockup of the console to detailed images of accessories in preparation, the Nintendo universe is bubbling with confidential information. The Japanese manufacturer finds itself with its back to the wall in this unprecedented situation that threatens to reveal all the secrets of its next console before its official announcement.

Analyst Serkan Toto, CEO of the Kantan Games firm and a recognized expert in the Japanese video game industry, does not mince his words: “Nintendo is certainly watching all these leaks with concern. The situation is becoming so critical that it could force the company to communicate earlier than expected “. An analysis that makes perfect sense in the current context.

Ideal timing to strike hard

January represents a golden window of opportunity for Nintendo. The holiday season is over and gamers are waiting for new exclusives. The parallel with the launch of the first Switch is striking: announced on Friday, January 13, 2017, it was released the following Friday, March 3. According to a Chinese leaker who predicted all the information from the last Nintendo Direct before it was even broadcast, the Switch 2 will be announced on Wednesday, January 8.

The latest information from from Italy, relayed by the specialized media UAGNA, mention a release scheduled for Friday March 28, 2025. This three-month window between announcement and release would give Nintendo the time it needs to orchestrate a massive marketing campaign and efficiently manage pre-orders.

Preparations that betray imminence

Accessory manufacturers are no longer hiding their preparations. Images of cases, screen protectors, and other peripherals are circulating openly. These companies are already positioning themselves for the launch, making it clear that the production phase is underway. Nintendo will have to quickly regain control of its communication to avoid other sensitive details being revealed.

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Nintendo President Shuntaro Furukawa has also confirmed that the new console will be presented before the end of the fiscal year, on March 31, 2025. An announcement as early as next week would maximize the media impact while respecting this schedule. Given that Nintendo's next investor meeting will take place on February 4, it's a safe bet that the company will want to reassure them by having presented the Switch 2 a few weeks before.

An ecosystem ready for the transition

Nintendo has intelligently prepared the ground. The confirmation of backward compatibility and the transfer of the Nintendo Switch Online service to the new console shows a desire for a smooth transition. The more than 130 million Switch owners will be able to keep their game library, a strong argument for quickly adopting the new machine.

Third-party developers also seem to be in the starting blocks. Sources indicate that several major studios are already working on optimized ports and exclusives. The secret presentation of the console at Gamescom 2023 is said to have particularly impressed the professionals present.

Technical specifications that already seduce

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The leaks reveal a console that retains the essence of the Switch while taking a major technological step forward. NVIDIA's DLSS integration promises increased performance without compromising battery life. The larger display and magnetic Joy-Con are thoughtful ergonomic improvements.

Rumors also point to the release of the long-awaited upcoming Mario Kart 9 at the console's launch, as well as enhancement patches for games released on the first iteration of the console.

A favorable economic context

Sales of the original Switch are showing signs of a natural slowdown after seven years on the market. The market is ripe for a new generation, and Nintendo has the financial resources to ensure a large-scale global launch.

Analysts predict an immediate commercial success, driven by the Switch's massive installed base and the appeal of new features. The price positioning, although not confirmed, should remain in the accessible line that made Nintendo successful.

• An announcement as early as next week seems inevitable given the increase in leaks
• The release date of March 28, 2025 is part of Nintendo's historic strategy
• The Nintendo ecosystem is ready for a smooth transition with backward compatibility and transfer of services

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