Immersive video conferencing: How HP and Google will change the face of video calls in 2025

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Since the dawn of the 2000s, videoconferencing has become so democratized that it has become commonplace in the business world. From the pioneer Skype, through Zoom (widely used during the COVID-19 pandemic) to Microsoft Teams, tools have multiplied in recent years. Tools that have quickly become indispensable with the massive adoption of teleworking in the tertiary sector.

However, nothing seems to stop the progress and evolution of these tools; today, a revolution is looming on the horizon. When HP and Google join forces to redefine the contours of remote business communication, the result promises to be quite disruptive.

The Future of Business Communications

The collaboration between the two titans aims to commercialize Google's Starline project as early as 2025, an innovation that risks making the competition look quite old. Using cutting-edge technologies (virtual reality, artificial intelligence, depth sensors, high-definition cameras and stereoscopic screens), the idea is to simulate the physical presence of a person during a video call.

The result is striking: a three-dimensional effect of astonishing realism, giving the impression that the interlocutor is physically in the same room, separated only by an invisible window. It's a bit like having a hologram of the person you're talking to in front of you.

How this illusion works ?

First, the project is quite remarkable because there is no need to wear a special pair of glasses or a headset, which could be cumbersome. The idea is that interactions take place in a perfectly fluid manner and as if the person were really in front of you.

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The interlocutor simply places himself in front of a set of special cameras that capture a very detailed 3D image of his face and body. The latter is then transmitted in real time to the person with whom he is communicating. The captured 3D image is then projected in such a way as to create a sort of hologram of the interlocutor in the space of the person receiving the call. This almost futuristic feat relies on a robust infrastructure, requiring a very high-speed internet connection and relying on the processing capabilities of Google's cloud.

Although the system has certain limitations, including the requirement to stay in a specific area to maintain the 3D effect, these constraints seem negligible compared to the quality of the experience offered. In early 2024, L'Usine Digitale had confirmed that the result was indeed up to par. So far, only a few companies have been able to test it: Google (which uses it internally) and three American companies, WeWork (office real estate), T-Mobile (mobile phone operator) and Salesforce (customer relationship management software).

HP and Google are keeping quiet about the price of their solution, but it is clear that This will only be aimed at large groups. Considering certain factors (advanced technologies, necessary infrastructure, installation and maintenance, etc.), we can imagine that the complete installation of a system for a company could cost several hundred thousand euros. For the managers of the firms concerned, the advantage is clear and the price could be quickly amortized. Communicate with unprecedented proximity, without the constraints and costs associated with physical travel.

• HP and Google will launch in 2025, an immersive videoconferencing solution, the Starline project, simulating the physical presence of an interlocutor in 3D.
• The technology uses high-definition cameras, depth sensors, and AI to create a realistic holographic effect without glasses or a headset.
• The system will be expensive and aimed at large companies, but could reduce the need for physical travel while improving remote communication.

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