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Internet Information Search: How GPT Search is Reshuffling the Cards by Providing “Ready-to-Eat” Answers

GPT Search est une nouvelle fonctionnalité, intégrée directement à ChatGPT. MaxPPP

ChatGPT vient de lancer son propre moteur de recherche. Une approche radicalement différente de celle proposée par Google depuis vingt-cinq ans. Explications.

Until now, the first reflex to search for information on the internet was to launch Google. Or Bing, at the margin. But the situation could well change. Since mid-December, GPT Search has been available to all users in France. And no longer reserved only for subscribers, who pay around twenty euros per month to have priority access to the latest features developed by Open AI, the parent company.

So no more reaching into your wallet to use a tool that offers a radically different approach from the one offered by Google for twenty-five years. Here, no need to scroll through pages of results to find the information you are looking for. No need to click on different links either. All you have to do is ask a current question to GPT Search and the AI ​​will take care of retrieving the data from the internet before formulating a clear, detailed answer that can stand alone.

The question of sources

Main difference with ChatGPT in its classic version: here, the knowledge is not encyclopedic and stopped at a given date but comes from sites that are constantly updated: mainstream or niche media depending on the subjects, specialized publications, institutional sites… “The sites are selected according to their authority, topicality, transparency and editorial quality, promises Open AI. Information from biased or unverified sites (for example personal blogs or unmoderated forums) is generally excluded.”

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How to test GPT Search

First, go to ChatGPT.com. While the bot can be used as is, it is essential to create an account, free of charge, to benefit from advanced features. In particular, GPT Search. Once connected, ask a question directly in the search window, after clicking on the symbol representing a planet. Hovering over this icon with the mouse displays the “Search the web” tooltip, proof that the user is in the right place.

A quick test shows the potential of the tool. Monday, December 30, 2 p.m.: to the question “Has Dominique Pelicot appealed his conviction?”, GPT Search is able to give the right answer, known for only a few hours. He even specifies why he made this decision, recalls the sentence he was given, and returns to the international impact of the so-called “Mazan rape” trial. Approximately 1,200 characters, the equivalent of a brief in a newspaper. His sources: ? Le Monde, Le Figaro, The Times, El Pais… but also, more dubious, Wikipedia.

For a large part of Internet users, this answer will be more than sufficient and few will surely go and read the original articles. A hard blow for some media that base their business model on traffic, their audience being partly derived from searches formulated on Google.

“Everything is pre-chewed, ready to consume”

“We get rid of the step of clicking on the link and going to consult the source page, confirms Clément Feutry, contacted by Midi Libre. This is a significant difference. Everything is pre-chewed, ready to consume. The user only has a summary, a sourced synthesis to read.” Is all this really reliable?? Be wary, replies the researcher at the Square Research Center: “The downside is that we are not immune, in perhaps 0.1% of cases, that there is an error in this synthesis. It is therefore imperative for the moment to keep the reflex of going to check, even if it obviously requires a greater intellectual effort.”

GPT Search is not the first tool of this type. Perplexity paved the way in 2022 but remains less known to the general public than ChatGPT, which has already almost become part of everyday language. And Google does not intend to watch the trains go by. A post that its conversational robot, Gemini, will offer equivalent features in the coming months. One thing is certain: a page is being written in the world of information research on the internet.

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Teilor Stone

By Teilor Stone

Teilor Stone has been a reporter on the news desk since 2013. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining Thesaxon , Teilor Stone worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my teilor@nizhtimes.com 1-800-268-7116