© Apple
Every year, the ritual is more or less the same: Apple takes advantage of the back-to-school season (most often in September, but sometimes also October) to unveil its new generation of iPhone. Four models are always offered, with the same screen sizes as on the iPhone 14 generation (6.1″ and 6.7″), in “standard” and “Pro” variants. :
The changes, rather major, indicate that this new generation is launching a new “super cycle”. Apple has indeed made a habit of launching a more ambitious smartphone every other year, and it seems that this iteration has the arguments to convince many buyers to upgrade to the latest generation.
In France, iPhones are selling pretty well. Since 2020, they have been number 2 in sales behind Samsung. A share that is growing in trend – suggesting that Apple is ultimately not so far from stealing the crown from its historic competitor, at least in France.
We suggest you take stock of what we know about the four iPhone 15s.
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© Apple
Apple held its famous keynote on Tuesday, September 12, 2023 at 7 p.m. 00 (Paris). The new models will be released on Friday, September 22, 2023.
The exact price in euros of the iPhone 15 was expected to be significantly higher this year. Since the presentation of the first iPhones, every year, many sources have been waving the flag of a significant price increase – which, moreover, has not always happened in the proportions announced. And finally, the least we can say is that Apple has not passed on its cost increases to customers as many sources announced. Judge for yourself:
© Apple
Because that's forgetting that Apple is no longer just a hardware company – the firm is increasingly counting on its services, which make up a growing share of its iPhone revenue. A strategy that is as cautious as it is clever, which attests that the firm understands that the smartphone market is now very mature, and that unit sales alone may at some point no longer be enough.
As a reminder, the iPhone 14/Plus were launched at the following prices:
| iPhone 15 | iPhone 15 Plus | iPhone 15 Pro | iPhone 15 Pro Max | |
|---|---|---|---|---|
| Dimensions | 147.6 x 71.6 x 7.8 mm | 146.6 x 70.6 x 8.3 mm | 159.9 x 76.7 x 8.3 mm | |
| Screen | – 6.1″ (1179 x 2556 pixels) – Super Retina XDR OLED – Dynamic Island – HDR10, Dolby Vision – 1000 nits (nominal) – Up to 2000 nits in Crete – Ceramic Shield | – 6.7″ – Super Retina XDR OLED – Dynamic Island – HDR10, Dolby Vision – 1000 nits (nominal) – Up to 2000 nits peak – Ceramic Shield | – 6.1″ – Super Retina XDR OLED LTPO – Dynamic Island – HDR10, Dolby Vision – 1000 nits (nominal) – Up to 2000 nits peak – Ceramic Shield – Always On | – 6.7″ – Super Retina 1000 nits (nominal) – Up to 2000 nits in Crete – Ceramic Shield – Always On |
| Rate of refresh | 60 Hz | 60 Hz | 1-120 Hz | 1-120 Hz |
| Weight | 171 g | 201 g | 187 g | 221 g |
| Puce | A16 Bionic | A16 Bionic | A17 Pro | A17 Pro |
| Basic Storage | 128 GB | 128 GB | 128 GB | 256 GB |
| System version | iOS 17 | iOS 17 | iOS 17 | iOS 17 |
| Main photo sensors | – 48 Mp (main), f/1.6, 26mm, 1.0 µm, dual pixel PDAF, Sensor Shift stabilization – 12 Mp (ultra wide-angle), f/2.4, 13mm, 120˚ | – 48 Mp (main), f/1.6, 26mm, 1.0 µm, dual pipxel PDAF, stabilization Sensor Shift – 12 Mp (ultra wide-angle), f/2.4, 13mm, 120˚ | – 48 Mp main – 12 Mp ultra wide-angle – 12 Mp telephoto lens (3x, optical zoom) | – 48 Mp main – 12 Mp ultra wide-angle – 12 Mp telephoto (6x, optical zoom) |
| Sensor selfie | – 12 Mp, f/1.9, 23mm (wide), 1/3.6″, PDAF SL 3D (Face ID) | – 12 Mp, f/1.9, 23mm (wide), 1/3.6″, PDAF SL 3D (Face ID) | – 12 Mp, f/1.9, 23mm (wide), 1/3.6″, PDAF SL 3D (Face ID), OIS | – 12 Mp, f/1.9, 23mm (wide), 1/3.6″, PDAF SL 3D (Face ID), OIS |
| Biometrics | – Face ID | – Face ID | – Face ID | – Face ID |
| Others sensors | – Chip UWB 2 – NFC | – UWB chip 2 – NFC | – UWB chip 2 – NFC | – UWB chip 2 – NFC |
| Emergency calls by satetllite | – Yes (free for 2 years) | – Yes (free for 2 years) | – Yes (free for 2 years) | – Yes (free for 2 years) |
| Port | – USB Type C (USB 2.0) – Up to 480 Mb/s | – USB Type C (USB 2.0) – Up to 480 Mb/s | – USB Type C (USB 3.0) – Up to 10 Gb/s – Record videos directly to external hard drive | – USB Type C (USB 3.0) – Up to 10 Gb/s – Record direct videos to external hard drive |
| Battery | n.c. | n.c. | n.c. | n.c. |
| Recharge | – Wired up to 50% in 30 mins – MagSafe 15W – Qi (wireless) 7.5W – Wired reverse charging via USB-C | – Wired up to 50% in 30 mins – MagSafe 15W – Qi (wireless) 7.5W – Wired reverse charging via USB-C | – Wired up to 50% in 30 mins – MagSafe 15W – Qi (wireless) 7.5W – Wired reverse charging via USB-C | – Wired up to 50% in 30 min – MagSafe 15W – Qi (wireless) 7.5W – Wired reverse charging via USB-C |
| Wireless Networks | – GSM/CDMA/HSPA/EVDO/LTE/5G – Wi-Fi 802.11 a/b/g/n/ac/6, dual-band, hotspot – Bluetooth 5.3 | – GSM/CDMA/HSPA/EVDO/LTE/5G – Wi-Fi 802.11 a/b/g/n/ac/6, dual-band, hotspot – Bluetooth 5.3 | – GSM/CDMA/HSPA/EVDO/LTE/5G – Wi-Fi 802.11 a/b/g/n/ac/6, dual-band, hotspot – Bluetooth 5.3 | – GSM/CDMA/HSPA/EVDO/LTE/5G – Wi-Fi 802.11 a/b/g/n/ac/6, dual-band, hotspot – Bluetooth 5.3 |
| Apple Pay | Apple Pay | Apple Pay | Apple Pay | |
| eSim/nanoSIM | Yes/yes | Yes/yes | Yes/yes | Yes/yes |
| IP Certification | IP 68 | IP 68 | IP 68 | |
| Colors | Black, Pink, Yellow, Blue and Green | Black, Pink, Yellow, Blue and Green | Titanium: black, white, blue, gray natural | Titanium: black, white, blue, natural gray |
Apple continues to maintain a clear distinction between the classic iPhones and the Pro models. The most expensive models are the only ones to be entitled to the most recent screens, and the latest A17 chip. With the key to an increase in RAM which would go to 8 GB against 6 GB on the iPhone 14 Pro.
200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000The arrival of the USB type C port is generalized on all models, confirming the echoes coming from the assembly lines for several months. Apple has integrated a new UWB chip on all four models (for detecting AirTags, as well as improving localization inside buildings).
In addition, the SIM drawer is disappearing in France from this generation, as Apple began to do in the United States on the iPhone 14. An eSIM will therefore now be mandatory to use the iPhone.
Apple has also improved the repairability of these models. An internal redesign makes it easier to open the device for repairs. Changing the rear glass will be much easier and therefore much less expensive, complex and risky than it is currently.
Finally, from screens to LiDAR sensors, Apple has opted for significantly less energy-intensive components on all models, which likely promises significant progress on the autonomy side.
© Apple
On the surface, all four iPhone 15s have an iPhone 14 Pro look. By that, we mean that the notch is gone for good in favor of new displays with Dynamic Island. But the technology of these displays remains different, with slightly less premium screens on the base models, and thinner bezels on the Pro models.
© Apple
Apple has changed the shape of the chassis a bit to give its corners a slightly more open angle. A titanium chassis (in a brushed finish rather than a glossy one) is now offered on the Pro variants, as are new colors. The arrival of brushed titanium (or rather an alloy that is easier to work with) seems like an improvement considering the iPhone 14 Pro's surgical steel frame is susceptible to scratches and fingerprints.
© Apple
Titanium, however, tends to oxidize, which can paradoxically imply increased visibility of scratches if the firm does not add an adequate protective coating that is sufficiently strong and thick. Beyond that, there is also talk of a redesign of the Mute button that can act as a Action button like on the Apple Watch Ultra.
© Macrumors
The photo part evolves relatively on two of the three least expensive models. One exception all the same: that of the &# 8217;iPhone 15 Pro Max which swaps the 3x telephoto sensor for a periscope sensor allowing lossless optical zoom up to 6x.
As you can see in the illustration, the whole trick is to build the sensor into the edge of the smartphone, with a prism to redirect the light at 90°. All this takes up space internally, which explains why this technology, offered for a few years on a handful of very premium Android smartphones (notably from Samsung), is slow to become widespread.
The telephoto lens is however one of the points that is progressing the most laboriously on iPhones. The change is therefore a priori excellent news for photo enthusiasts.
This year, all four iPhone 15 models feature a USB Type-C port instead of the proprietary Lightning port. In addition to being able to connect the smartphone to many cables that you probably already have At home, this change promises improved fast charging and, above all, increased transfer speeds.
Until now, Apple was content to upgrade the USB 2.0 standard to 480 Mb/s (including on the iPhone 14 Pro Max!). The cable itself has become quite anecdotal for file transfers since everything most often goes through the cloud. But changing the connector's capabilities also promises easier file management, especially video, for those who use their iPhone to capture high-quality (very heavy) videos.
However, a new controller on the A17 Pro chip of the Pro models allows transfer standards such as USB 3 (up to 10 Gb/s). The change of connector is therefore rather accompanied by a benefit for users. It also becomes possible to charge your accessories with your iPhone by connecting the two with a USB type C cable.
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