Kelly Massol (Who wants to be my partner ?): what is his fortune ?

Her career is impressive. From saleswoman to CEO of a company valued at tens of millions of euros, Kelly Massol has made an extraordinary rise. But what is the fortune of the woman who revolutionized THE curly hair care ?

IN BRIEF

• Kelly Massol, born into a modest background, created her brand Les Secrets de Loly in 2009 to meet the needs of textured hair.
• With an initial capital of 1,500 euros, she left Security social in 2012 and reached a turnover of 750,000 euros in a few years.
• The brand, valued between 70 and 100 million euros, continues its expansion and is now aiming for the international market, hoping to inspire new generations of entrepreneurs.

Born into a modest background, Kelly Massol had to face the challenges of difficulties, explained Le Parisenat the beginning of last year. But despite a chaotic academic journey, the young woman has always shown great resilience. It was by making hair products for herself and her loved ones that she discovered a real market potential. In 2009, she decided to take the plunge and created her own brand, Les Secrets de Loly. A real revolution for textured hair which, at at the time, were not taken into account by brands.

The beginnings were far from easy. The young woman invested most of her savings in her project and encountered many difficulties in making herself known. But thanks to her perseverance and the quality of her products, she gradually managed to retaining an increasingly large customer base and increasingly addicted to its products. A success that places Kelly Massol at the head of a real empire.

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The meteoric growth of the brand Les Secrets de Loly

It was with a capital of only 1,500 euros that Kelly Massol began her adventure in entrepreneurship in addition to her job at the Social Security. The young woman creates her products at home, in her kitchen, and first sells them in a small Parisian boutique. Her business quickly grows, but her employer doesn't appreciate Kelly's dual role. He forces her to choose, the young woman abandons security in 2012 and manages to increase her turnover to 750,000 euros in just a few years.

To accelerate the growth of her company, Kelly Massol industrialized her production and managed to integrate large distribution channels. In 2020, Les Secrets de Loly integrated the shelves of Monoprix, then those of Sephora three years later. The entrepreneur's strategy worked and her turnover exploded. If in 2019 the company recorded a turnover of 1.8 million euros, in 2022 it rose to 17 million euros.

An impressive businesswoman

Today, the value of the brand Les Secrets de Loly is estimated at between 70 and 100 million euros. But beyond of this crazy success, nothing seems to be able to stop Kelly Massol. It is in 2023 that she joins the cast of the show Who wants to be my partner ?. During her first participation, she will also hit very hard en committing 400,000 euros to a start-up specializing in hydration.

Despite her commitment to the show, she remains at the head of her company and intends to continue its international expansion. His ambition ? Inspire new generations and prove that success is within reach of those who dare to believe in their projects.

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