Matteo Farneti: what happened to the child star of Kinder packets ?

Her angelic face has long been indissociable with the Kinder chocolate brand. So what happened Matteo Farneti ?

© Instagram Matteo Farneti Matteo Farneti, the former child star of Kinder packets

IN BRIEF

• In 1968, Michele Ferrero launched the Kinder chocolate bar with Günter Euringer as the face, replaced in 2004 by Matteo Farneti.
• Matteo Farneti denounces the usurpations of his identity by media and influencers, claiming to be the real face of Kinder from 2004 to 2019.
• Discover how Matteo Farneti reestablishes the truth on his emblematic role and who could be his mysterious successor.

In 1968, Michele Ferrero, son of the founder of the indestructible confectionery brand, launched on the German and Italian markets a small chocolate bar bumpyé designed to delight several generations of children, both big and small. The firm then chose as its face that of a blond boy of German origin, Günter Euringer.

In 2004, a young 11-year-old teenager, Matteo Farneti, took over on the packets of Kinder Chocolate. The Italian whose angel face is displayed on the brand's packaging is launching into modeling. We never hear him speak about the contract signed with Ferrero supposedly end in 2019. Now free to express himself freely, the former Kinder child bangs his fist on the table.

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Matteo Farneti: this imposture that the former Kinder star denounces

Anger overflows from Matteo Farneti's comments in the columns of the Corriere di Bologna. In the Italian daily, the model denounces the impostors who usurp his identity. For good reason, we have lost count of the media outlets that claim to have found “the child Kinder“. For The Sun, it was a British influencer and model named Josh Bateson.

While Internet users are gloating over having identified him as the Italian-Serbian actor Alessandro Egger, Matteo Farneti intends to “reestablish the whole truth”, just like Ferrero. “The face of the child represented on the Kinder chocolate wrappers from 2004 à 2019 is Matteo’s Farneti”, confirmed the brand to journalists from Corriere di Bologna. 

Matteo Farneti: who succeeded him; on Kinder packages ?

“All life experiences have a beginning and an end and, after 15 years, I have come to the conclusion of a journey that has positively marked a part of my life, announced Matteo Farneti on Instagram in 2021.&Cit's been a while and now I'm here to pass the baton to a new generation.”

A new child shows his mug on the packaging of Kinder Chocolate. “The identity of the little boy who was selected in 2019 to succeed Matteo Farneti on the packaging of Kinder Chocolate, remains, still unknown to the general public”, note our colleagues from Libération.