Maybe it's time to resign yourself to seeing ads on YouTube (or pay a subscription)

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If YouTube is available for free, it is because Google monetizes its platform (and pays creators) through advertising. And recently, the Mountain View firm has increased its efforts to counter ad blockers, in order to force users to see its ads, or to pay a premium subscription that allows them to have an ad-free experience. The firm already has a very clear policy regarding ad blockers. “When you block ads on YouTube, you’re violating YouTube’s Terms of Service. If you use ad blockers, we’ll ask you to allow ads on YouTube or subscribe to YouTube Premium. If you continue to use ad blockers, we may block your video from playing,”, a Google support page states.

YouTube player reportedly displays black screen

And apparently, YouTube has recently taken new measures against the use of ad blockers. Indeed, according to an article from Android Authority, YouTube users with ad blockers have reported on Reddit that they were forced to watch a few seconds of black screen on the platform, before the video starts. The theory is that, to counter ad-blocking extensions, Google injects its ads directly into videos. And to hide the ads, ad blockers would therefore have no choice but to hide these unskippable ads.

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According to Android Authority, Google has yet to provide an explanation for these black screens, and has not confirmed that it is now injecting ads into video content. However, YouTube recently released a note stating that it is strengthening “extension security on YouTube.” “To better protect our users and their data, we are strengthening our security standards for browser extensions on YouTube. By strengthening enforcement of these extensions, we will help protect viewers and creators from cyberattacks such as data hijacking or theft,” the note reads.

YouTube’s premium subscription takes off

In any case, all this shows Google's determination to crack down on ad blockers on YouTube, which is one of its main sources of revenue. Otherwise, it is also worth noting that more and more users of the platform are opting for the premium version, which allows them to no longer see ads, and to access many additional features. In February, YouTube announced that its YouTube Premium subscription had exceeded 100 million users.

If YouTube is free, it is thanks to advertising that allows Google to generate revenue and pay creators
And lately, the platform has increased its efforts to force users to watch ads, or take out a premium subscription
Recently, new measures have reportedly been taken, which have forced YouTube users who use ad blockers to watch a few seconds of black screen
In any case, the YouTube Premium subscription, which allows for an ad-free experience, is attracting more and more users
This subscription has already exceeded 100 million users

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Teilor Stone

Teilor Stone has been a reporter on the news desk since 2013. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining Thesaxon , Teilor Stone worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my teilor@nizhtimes.com 1-800-268-7116