McDonald’s Ligue 1 is official! What is the contract amount ?

After the rumors, the LFP officially announced the new naming of Ligue 1.

A few weeks ago, on the airwaves of RMC Sport, a rumor spoke of the interest of the American brand for our French championship. After the rumors, it's time to act with the officialization of the contract this Thursday, March 21 by the LFP. The main sponsor contract is established over the next three seasons.

The press release indicates that "the brand will allow & its customers to benefit from privileged experiences around all the big evenings of Ligue 1 and amp;nbsp; #39;eLigue 1, everywhere in France. Club supporters are, in fact, very numerous every weekend in the brand's restaurants to share a good time with friends or family before or after the matches. quot;.

The contract that was signed signed should bring around 30 million euros per season to the League according to information from various media including RMC and Le Figaro, more than 10 million additional compared to; Uber Eats, current partner. "À the time when the craze for Ligue 1 has never been over. as strong, with notably record crowds in the stadiums, welcoming an international brand like McDonald's into the home of French professional football constitutes a very strong signal from the world. #39;attractiveness of Ligue 1. This major agreement marks the union between two popular and accessible worlds, and inseparable for many supporters. With McDonald's, our ambition is to offer numerous activations aimed at fans and all French people who are used to frequenting its restaurants" explains Vincent Labrune, boss of the LFP.