Montpellier resident Fabien Gardanne appointed president of the Direct Selling Federation

Le chef d'entreprise montpelliérain Fabien Gardanne a été élu président de la Fédération de la vente directe (FVD).

Le chef d’entreprise a cofondé en 2008, avec Jérôme Aramo, le réseau ACEH, une PME spécialisée dans l’amélioration de l’habitat, qui compte aujourd’hui 13 agences dans le Grand Sud de la France.

At its last General Meeting, the Fédération de la vente directe (FVD) elected Fabien Gardanne as its President. He succeeds Nathalie Graevenitz, who held this position for three years. In 2008, the business leader founded the ACEH (Central Agency for the Environment and Housing) network in Montpellier with his partner Jérôme Aramo, an SME specializing in home improvement.

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Recognized as a key player in the home improvement sector, ACEH now has 13 agencies spread across the Greater South of France. It employs 240 people and generates nearly 19 million euros in annual turnover.

Graduate of the Perrimond school in Marseille

“This new role strengthens his commitment to the Federation, where he has been involved for several years, notably as president of the Occitanie region of the FVD, explains the federation. Recognized for his expertise in direct sales and his career as a committed entrepreneur, Fabien Gardanne embodies a dynamic focused on proximity, humanity and mutual aid”.

A graduate in sales techniques and operations from the École Supérieure Perrimond in Marseille, Fabien Gardanne began his career in direct sales, in the service of home improvement. He started as a technical-commercial advisor at BCPH then became a manager in the company before launching into entrepreneurship, 2 and a half years later.

Committed to the FVD since 2017

His involvement in the Fédération de la Vente Directe began in 2017, when he was appointed regional president. In 2020, he became vice-president, representing the Renovation, Maintenance and Home Equipment (REEM) sector.

The following year, he also took over as president of the Ethics Committee, a role he has held for almost four years now. This rich and varied career path has allowed him to fully invest in the challenges of the sector while actively contributing to the collective dynamics of the federation.

A European distribution federation

The Direct Selling Federation brings together French, European and international companies in the sector and works to develop and promote this distribution model in line with consumers' desire for proximity.

Indeed, Direct Selling is characterized by the simultaneous exchange of a seller and a customer outside a place intended for marketing.

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