National Sworn Brokers Competition: 360 wines tasted in Sérignan

Pierre Calmel, the president of the cooperative wine cellar of Sérignan, alongside René Vergnes for the third consecutive year.

The national competition for sworn commodity brokers was held in Sérignan for the third time. Of the 360 ​​wines from Languedoc and Provence tasted, 122 were awarded gold and silver medals.

360 wine samples tasted, 122 medals awarded, including 62 gold and 60 silver… At the end of January, in the Roger-Audoux room of the cooperative wine cellar of the Vignerons de Sérignan, the sworn wine brokers held one tasting after another. René Vergnes, Sophie Athanase (Vergnes Diffusion) for Languedoc and Pierre Gros, Frédéric Ginoux, for Provence, led this 18th national competition for sworn merchandise brokers, specializing in wine. This was the third time that the event took place in Sérignan, on the land of René Vergnes.

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Samples from Languedoc and Provence

Nine brokers (6 sworn and 3 from the countryside) conducted the tastings. They covered samples (red, rosé, white) from Languedoc, from all the appellations (faugères, fitou, corbières, clape, languedoc, picpoul) and from the IGP (Oc), regional IGPs, such as the hillsides of Béziers. For Provence, the brokers tasted Coteaux Varois, Côtes de Provence, Coteaux d’Aix, IGP Méditerranée, IGP Var and AOP Corse.

A competition that is increasingly recognized

“In Provence, it was mainly the rosés that were awarded prizes, notes René Vergnes who was a member of the jury. For Languedoc, we had 40% red, 40% rosé and 20% white. What is interesting is that this competition is becoming increasingly important among marketers, distributors and bottlers who contacted us right at the end of the competition.”

A criterion of recognition and quality: “Obtaining a medal brings a plus in terms of image, assures the sworn broker. We are the first approved competition at the beginning of the calendar year. This allows marketers to present wines early enough and sell them better. Regardless of the price, 80% of buyers are not oenophiles and base their decision on the label affixed to the bottle. This vector is therefore not insignificant for sales.”