Perplexity: Google's Real Nightmare Could Soon Be Worth $9 Billion

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When we talk about generative artificial intelligence, we immediately think of OpenAI, which popularized this technology thanks to its chatbot ChatGPT. However, there are other very promising startups in this field. And among them, there is Perplexity, a chatbot interface similar to ChatGPT, but which looks more like a search engine and is able to extract information from the internet, instead of just using its training data. Today, Perplexity is already considered by some sites as an alternative to Google's search engine. And although it is still far from competing with the Mountain View firm in terms of market share, Perplexity continues to gain popularity.

A new fundraising round in sight ?

In addition, the project is also of interest to investors. For example, its Series B fundraising, announced at the beginning of the year, during which the startup raised $73.6 million, included big names, such as NVIDIA and Jeff Bezos, via the Bezos Expeditions fund. And apparently, a new fundraising round is already in the works. At least, that's what Bloomberg claims. According to the American agency, Perplexity is in discussions to raise more than $500 million. The operation would triple Perplexity's valuation, which would rise to $9 billion. At the beginning of the year, the startup was only worth $1 billion.

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Bloomberg also indicates that according to one of its sources, it was potential investors who approached Perplexity and not the other way around.

A business model that is taking shape

It should be noted that the startup already has a business model. It offers a free version and a paid version of its service. And, as Bloomberg explains, Perplexity has also developed a product for companies, which allows them to include internal documents in the search. In addition, according to an article published by CNBC in August, Perplexity also has ambitions to display advertisements to generate revenue.

• Perplexity offers a chatbot that answers Internet users' questions using information from the Internet and is often considered an alternative to Google's search engine
• The latter is reportedly preparing a new fundraising round that would bring its value to $9 billion
• Perplexity already generates revenue through a pro version and other services offered to businesses
• Rumors also suggest that Perplexity could display ads

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