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The e-commerce giant Amazon is once again preparing to thrill consumers around the world with its now famous Prime Day which will be held from 16 as of July 17, 2024. This annual event has become essential for bargain hunters and this year once again promises crazy discounts on a multitude of products.
But since this weekend, the first discounts are falling in force on Amazon. On the brand's products, you can save up to more than 70% even if you are not a Prime member. As always for Prime Day, stocks are going fast.
The offers we recommend:
Officially, you must be a Prime member to benefit from Amazon Prime Day discounts. That said, the e-commerce giant offers the possibility of subscribing free of charge for 30 days. This allows you to access Prime Day offers without having to pay the 6.99 euros monthly subscription. That said, the Prime subscription is super interesting since it gives you access to Prime Video and Prime Music.
Across the world, 200 million people have already subscribed to Prime. In France, several million take advantage of this and ensure free and fast delivery, often in less than 24 hours. Amazon aims to make the 10th edition of its Prime Day a hit and that's the whole objective of these sales which start on Sunday.
Prime Day was launched to celebrate the anniversary of the Amazon company, and more precisely its 20th anniversary, in 2015. It quickly established itself as the #8217 One of the highlights of the online shopping calendar, and Amazon sometimes even organizes it twice a year to thank its loyal Prime customers. This operation allows all 200 million Prime members to benefit from high discounts on almost the entire catalog. This mainly concerns the high-tech theme.
200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000For this 2024 edition, the event takes on particular importance in an economic context marked by inflation. Consumers are increasingly price-conscious and see Amazon Prime Day as an opportunity to make substantial savings on sometimes long-delayed purchases. These are the best prices that are displayed this year, even better than during Black Friday.
Starting this Sunday before Prime Day, customers can get a taste of upcoming promotions with a first round of discounts. Among the offers highlighted are discounts on Amazon devices such as Echo speakers, Ring alarms and Blink outdoor cameras. Discounts go up to 70, or even -80% on certain references.
But Amazon doesn't just promote its own products. Renowned partners are also involved (Apple, Samsung, etc.) with discounts on a wide range of items, including the most recent. Household appliances, high-tech, beauty, fashion… All sectors are targeted by this wave of anticipated promotions.
By publishing these first offers ahead of Prime Day, Amazon is demonstrating a well-established marketing strategy. The objective is clear: create an effect of anticipation and motivate consumers to be ready for the big day, while offering them opportunities to save money from the weekend. In the end, everyone wins and Prime Day should still be the biggest e-commerce day for the group.
This tactic is reminiscent of that used by other online commerce giants in similar operations. We think in particular of “Singles Day” Chinese event, organized by Alibaba, which also adopted a multi-day approach to maximize sales. It is probably from this operation that Amazon then imagined its Prime Day. The tenth edition is official for this month of July 2024.
For Amazon, the stakes are extremely high. On the one hand, it is about stimulating sales in an uncertain economic context and in the middle of summer, when e-commerce is rather calm at that time . On the other hand, the American company is seeking to strengthen the appeal of its Prime program which helps build customer loyalty. That said, for Prime Day, you can just settle for the free demo version of the Prime subscription.
To not miss the best Amazon Prime Day discounts, you have to come early. Starting this Sunday, there are the above offers which will allow you to make colossal savings on a large part of the Amazon catalog. That said, there are some direct brands like NordVPN, Bitdefender or Fortuneo which also have very advantageous deals. We advise you to be vigilant because everyone is trying their luck by putting forward offers.
To see the offers on Amazon, click here:
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