Programming of the L’Amnesia nightclub unveiled at Montpellier airport, creation of the “Cap d’Agde Méditerranée team”… a breath of fresh air on the wishes of the tourist office

Le président Sébastien Frey a affiché sa volonté de dépoussiérer l’image de la station. MIDI LIBRE – MICHEL DESNOS

Le président Sébastien Frey a tenté de secouer la cérémonie en lançant des pistes de réflexion aux professionnels. Dont certaines détonnent.

Would you like another pinch of wishes ? After those addressed by Mayor Sébastien Frey to the people of Agde on January 10, then to the inhabitants of the Hérault Méditerranée agglomeration on the 16th in Bessan, the toque-manette championship stopped off on Thursday at the Château Laurens, a remarkable location chosen again this year by the Cap d’Agde Méditerranée tourist office to wish professionals in the sector a happy new year.

Promoting the resort, everyone’s business

A ceremony that is a pleasure to come to, let's say, as it allows you to meet familiar faces in the summer, much less so in the winter, a sign that the major four-season tourism project led by Sébastien Frey, we will come back to it, is definitely a vast project.

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Wishing everyone to be “creative, imaginative, ambitious, daring and conquering”, the president of the Agglo, before inviting the now former director of the tourist office, Christian Bèzes, to join him on stage for a deserved tribute, wanted to look back on the last meetings of tourism stakeholders in October and the lessons he was able to learn from them. “If a second edition takes place in 2025, I have also thought about how to follow up and strengthen this dynamic”, he explained. Assuring in passing that there was no question “of creating commissions or committees” to launch this or that project, Sébastien Frey announced that he wanted“make it simpler and that all the players in tourism and beyond create the Cap d’Agde Méditerranée team, which will allow us to meet on a daily basis and work so that the tourist offer of the territory progresses.”

DJs on the tarmac!

In an obvious desire to rejuvenate and dust off the image of the resort, he announced that he had convinced Grégory Boudou, owner of the L’Amnesia nightclub, to unveil his prestigious DJ line-up before the summer… at Montpellier airport! “We must be innovative and combine our strengths in terms of promotion”, he justified. “We must make it known that Cap d'Agde is a European destination where people party.” He also called on everyone to bring“this touch of madness, to pool our slightly crazy, original ideas, to make people talk good about our territory.”

Social networks: work in perspective

Speaking good, and this is one of the lines of action born from the meetings of tourism stakeholders, also means making an effort on marketing. Promotional campaigns on BFM TV and CNews will take place in the spring and, new, in the fall, to give substance to this famous four-season tourism project dear to the mayor of Agde (read below). Social networks will also be at the heart of the tourist office's strategy. “The Cap d’Agde Méditerranée brand is effective”, believes Sébastien Frey. “What I ask of everyone is to become ambassadors for this brand.” But to do this, the OT will now have to shift into overdrive in terms of visibility and support on social networks.

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