Project Jarvis: Google is preparing an AI that can control Chrome for you

Deepanker Verma © Pexels

An explosive report from media The Information has just revealed the existence of Project Jarvis, a secret Google project aimed at integrating an advanced version of its Gemini AI model directly in Chrome. An initiative that could radically transform the way we use the internet, but which also raises many concerns.

AI in control of your browser

The concept is as simple as it is worrying. Google wants to create an artificial intelligence capable of performing actions for you in Chrome. Booking a plane ticket, buying a product online or filling out a form would no longer require any human intervention. AI would take complete control of the browser to perform these tasks.

This announcement comes at a time when Google is already struggling to maintain the quality of its existing services. Users are reporting more and more errors in the company's flagship products. Google Calendar sometimes displays incorrect information for flights, Gmail randomly routes important emails to the spam folder, and Google Maps is full of easily identifiable fake reviews.

The obsession with AI at the expense of quality

© Google

200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000

Google, once known as “the organizer of the world's information” , today seems to be prioritizing the race for AI rather than improving its core services. This risky strategy reflects a desire not to be left behind in the artificial intelligence revolution, even if it means neglecting quality that made its reputation.

Project Jarvis also raises questions about Google's business model. If users can simply outsource their tasks to an AI and go about their business occupations, what happens to the company's advertising revenues ? Ads, Google’s main source of revenue, require users to stay in front of their screens to view and interact with them.

An uncertain future for Google and AI

Analysts question the long-term viability of this all-AI strategy. Gartner predicts that 30% of current generative AI projects will be abandoned by 2025. A forecast that should encourage caution rather than headlong rush.

This development may mark the end of an era when Google excelled at simplicity and efficiency. The company now seems to be prioritizing big technology announcements over the small improvements that made it strong. A risky strategy that could cost him dearly in the long term.

• Google is developing an AI capable of taking complete control of Chrome to perform complex tasks
• This all-AI strategy could endanger the company's advertising business model
• Analysts predict that 30% of generative AI projects will fail by 2025

📍 To not miss any Presse-citron news, follow us on Google News and WhatsApp.

161.6 M reviews

[ ]