Pure Fibre: the new ultra-fast Bouygues fibre that is shaking up the competition

© Bouygues Telecom x Presse -lemon

Always looking for new customers, Bouygues Telecom is launching a bold offensive. Offered at less than 25 euros per month, its new B&YOU Pure Fibre offer is as minimalist as it is efficient. It shakes up the traditional codes of internet packages triple-play (internet, TV, landline) since it only includes a very high-speed internet package.

Very high-speed internet, and that's it

The time when television proudly sat in our living rooms as the only source of entertainment seems to be over for good. The figures speak for themselves: 22% of households equipped with fiber no longer use their TV decoder,while the landline phone is now part of the daily life of only 16% of French people. Faced with this observation, Bouygues Telecom has chosen to take the turn of change by offering a refined offer, focused on the essentials: an ultra-high-performance internet connection.

B&YOU Pure Fibre thus stands out with its radical positioning: exit the TV box and the landline phone, make way for an optimized fiber connection with speeds of up to 8 Gb/s download and 1 Gb/s upload. A proposal that targets consumers looking to new uses: for example, those more inclined to turn to streaming platforms and on-demand services than to linear television.

Bouygues Telecom does not cut corners on customer support since a assistance service is available 24/7 via an application.It comes with telephone support for the first two months after subscription. This is a special feature that should reassure users accustomed to more traditional customer service.

Less than 25 euros per month

At 23.99 euros per month without commitment, the Pure Fiber offer is positioned as an attractive economic alternative. On average, a fiber subscription costs around 35/40 euros or even more with some competitors.

Bouygues Telecom is also betting on transparency by guaranteeing price stability for at least two years. The operator is thus breaking with the usual practices in the sector where price increases after the first year are commonplace. This approach allows customers to save around 6 euros compared to B&You packages including television, while benefiting from more flexibility.

This new offer is part of a conquest strategy by Bouygues Telecom which began with a B.iG family offer. By specifically targeting users who are keen on streaming, online gaming and videoconferencing, the operator demonstrated its ability to adapt to market developments.

Bouygues now has two complementary offers: the B.iG formula, more expensive and ultra-complete, targets film and series addicts. The Pure Fibre subscription allows it to reach an audience that is more comfortable with technology but who do not need a TV box and even less a landline.

• Bouygues launches Pure Fibre, a fibre offer at €23.99/month without TV or landline, with speeds of up to 8 Gb/s
• The price is guaranteed for a minimum of 2 years, with no commitment and no hidden additional costs
• Bouygues is thus targeting a public that has no interest in using an operator's TV box

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