Semrush: the essential tool for any website owner

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Let's be clear, few project leaders have fun creating a website for fun… As soon as there is an economic issue, the objectives are always the same: provide good visibility and generate traffic to reach as many people as possible. But creating a website is not enough and does not constitute an end in itself. It is imperative to deploy a thoughtful natural SEO strategy and, for this, to equip yourself with the best SEO tools. It is only by bringing together all the ingredients that your sites will acquire the power necessary for their success.

You want to increase your organic traffic ? You are curious to know what your competitors are doing ? You would like to monitor the performance of your already published content ? What if we said that all this could be done from a single tool ?

Semrush is the reference software for any webmaster and we are going to present some of its essential features to you. One thing is sure, you will love it.

Semrush, the benchmark SEO tool

The success of your website obviously depends on the quality of the content found there but above all on the SEO strategy that you have put in place. Search Engine Optimization could be summed up as a set of techniques (more or less subtle and more or less known) aimed at improving the position of a website in search engine results.

Since the flow of visitors decreases significantly as the position of your site moves away from the first place on Google or Bing, the challenge will be to identify and use the right keywords to position it as high as possible. This is precisely one of the features of Semrush that we will come back to below.

If the subject of natural referencing in general interests you, we can only recommend that you discover how to improve your SEO on our dedicated page.

Semrush is a “Software as a Service” (SaaS) for website owners and managers. Intended primarily to improve the SEO of your websites, it also has more advanced features allowing you to consolidate a complete marketing strategy.

If you are a beginner and have just launched your website, no problem. Indeed, the online platform has an intuitive interface for easy handling. The American company behind this very comprehensive solution has not, however, forgotten the professionals in the field who will be able to exploit Semrush in more depth. Whether an experienced user or a novice looking to rank their site and increase their organic traffic, there’s something for everyone.

In addition to tools for measuring the audience of a website such as Google Analytics, Semrush is the solution for monitoring the positions of your most important keywords on a daily basis and boosting the SEO of your pages.

The essential functions of Semrush

In order to give you a more concrete overview of the use that can be made of the tool, we have selected some essential needs in terms of SEO.

Find the most relevant keywords for your niche

We particularly recommend Semrush for keyword research. To do this, nothing could be simpler: go to the eponymous section and enter the keyword that seems most obvious to you.

Semrush then identifies all the peripheral expressions that deserve your attention. Logically, these are the ones you will choose to work on as they allow your pages to better position themselves in the niche in question.

Analyze your competitors to find new ideas

If you don't know exhaustively the domains competing with yours, Semrush does the work for you and ranks them based on traffic and the number of keywords in common.

This is vital information for analyzing the competitive environment in your sector and why not identifying ideas that you had not thought of.

At the same time, you have access to the number of backlinks, theoretical traffic (by country) as well as the keywords and queries on which the pages are positioned. Some of the data in the overview can be analyzed over time to identify trends.

Follow the evolution of your positions on a daily basis

Semrush also proves to be a great ally for tracking the positions occupied by your articles and pages on search engines.

The tool allows you to determine which keywords to monitor and provides you with a daily report so you can stay informed of the latest trends.

It is difficult to discuss all the aspects of Semrush as there are so many. To discover the tool’s features in detail, do not hesitate to consult our complete Semrush test.

And if you are still hesitant about getting started with the service, know that a free trial period is available for 14 days using the link below.

These 14 days should be more than enough to familiarize yourself with the tool and discover all its advantages. No doubt, Semrush will become your best ally to gain visibility on the web.

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