Sète cannery Azaïs-Polito enters the Canadian market

La société sétoise continue son expansion à l'international. Midi Libre – Archives NICOLAS ZARROUK

After establishing itself on the Chinese market, this Sète company has just entered the Canadian market.

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On their holiday tables, who knows, Canadians might have some Azaïs-Polito-labeled Sète rouille. The Sète cannery has just placed its products in ad hoc displays installed in about ten English- and French-speaking stores in Canada in the cities of Mont Royal, Ville Longueuil, Québec, Montréal and Beasconfield.

The mother of the boss of the import company is from… Cetara

“By the first quarter of 2025, the entire country should be covered,” the Sète-based company announced in a press release. This breakthrough in Canada is the result of an authentic meeting between the company's Sales Director Véronique Britto and the CEO of an import company, one of the most renowned in the country in the distribution of quality French products.” And for a very simple reason: his mother being from Cetara, Italy – Sète's twin town – he found a real echo between his family heritage of Italian origin and that of the cannery, thus creating a human and gourmet connection.

A historic return

And then historically it is only fair that Sète hands over a foot in this corner of the planet because as early as the 19th century, daring traders from Sète were already crossing the Atlantic to fish for cod on the coasts of the province of Newfoundland with their own boats, the holds loaded with salt from Villeroy. Today, it is another tradition that is making the journey, in the form of cod brandade, Sète-style rockfish soup, Sète rouille, stuffed squid, lobster bisque and many other specialties. We still invite our Canadian cousins ​​not to mix them with their maple syrup.