Smartphone sales: Samsung becomes world number 1 again

After taking first place among smartphone manufacturers in 2023, Samsung is taking its revenge on Apple following the fall in iPhone sales.

According to research firm IDC, Samsung would be à once again the leader in smartphone sales in the first quarter of 2024. The Korean manufacturer is benefiting in particular from a drastic drop of almost 10% in iPhone sales. worldwide. Samsung, as for à him, only saw his sales drop by 0.7% compared to à the same period in 2023.

© IDC

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You have to go down à third and fourth place to finally find positive results. Xiaomi is enjoying very good growth in this regard. target year 2024 with more than 33% growth compared to the previous year. its results from last year. This can be explained in particular by its multiple releases such as the Xiaomi 14 series and the Redmi Note 13 which benefit from excellent feedback from users and from the specialized press.

In fourth place, we find the firm Transsion and its tremendous growth of 84.9%. If this name doesn't mean anything to you, that's it &agrav; This is normal. The Chinese brand operates above all in Africa whereù several of its subsidiaries achieve excellent sales there and establish themselves as references in their field. The brand notably takes the place of OPPO (which lost 8.5% of sales compared to last year) in this ranking.

These overall figures still remain encouraging with an increase of 7.8% in the market. smartphones in the first quarter of the year. After numerous declines in sales following the Covid-19 crisis, the market of smartphones seems to be leaving quietly à around the world.