Sneakers: the Nice marketplace Limited Resell is taking on Europe

© Unsplash.com/Alex Presa

Limited Resell, a small marketplace from Nice, is thinking big. Specializing in the sale of limited edition sneakers, the young company now has the ambition to conquer the European market.

A booming market

Mikhael Tordjman and Clément Martelli, co-founders of Limited Resell and childhood friends, saw the opportunity. According to the Businesscoot firm, sneakers represented, in 2020, 47% of the footwear market in France, or 9 billion euros. Initially, it was simply a question for Mikhael Tordjman of financing his own sneaker collection. « Very quickly, given the success of my dedicated Instagram account, I identified the need and created Limited Resell  », explains the CEO to Azur Business, during a program broadcast in April.

C' is a real success story. Limited Resell offers a catalog of more than 3,000 models, ” to which prices must be adjusted in real time according to market fluctuations ,” he specifies. The platform recorded a turnover of 2 million euros in 2023.

It relies, among other things, on a reinforced authentication system, in order to retain buyers and strengthen their confidence in its products. “We have internal processes, depending on the brand and range, with numerous control points on seams, material, shape, smell. We also run the pairs under UV light to detect traces of glue and detect counterfeits,” explains the manager. An even more reliable blockchain solution is also being considered.

At the end of 2023, the online store collaborated with Sowefund to run a successful crowdfunding campaign. Limited Resell is now using these funds to accelerate its growth in Europe. This included, in February, the acquisition of the competing platform Sneakers From France.

Conquering the Old Continent

” This acquisition marks a major turning point for Limited Resell, a company in full expansion, and the start of an eventful year of growth “, the brand said at the time. Its marketplace is currently available in the Netherlands, Sweden and Italy.

« Our roadmap is very precise. The choice of countries to develop is based on criteria such as competition, SEO traffic, cost per click on advertising platforms, demographic data, income, volumes in circulation and of course attraction to fashion in general, Sneakers in particular, because they are quite expensive products. The average basket is around 250 euros “, he elaborates.

Several axes are put forward to facilitate the expansion of Limited Resell, including investments in research & development, as well as the recruitment of profiles in the tech sector. The objective is to optimize the marketplace as new customers arrive.

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