© Unsplash/James Yaremaa
This is an agreement that has not gone unnoticed. Last Friday, Apple TV+ signed a contract with the major professional organizations in the French audiovisual creation sector. A first for the Cupertino company, which should thus enrich its catalog. Let's take stock.
A win-win agreement in France
This agreement is therefore sealed for a period of 4 years. Apple TV+ is committed to investing 20% of its net revenue from the previous year in France in this initiative. In detail, 70% of the expenses will be allocated to independent productions. Among the signatories of this partnership, we find AnimFrance, SATEV, SEDPA, SPI, USPA and SACD.
Quoted by Deadline, the signatories thus welcome:
This agreement confirms Apple TV+'s desire to take a new step in its integration into the French regulatory system. It reflects a shared vision between the parties on the diversity, renewal and influence of French audiovisual creation.
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In fact, the streaming service launched in 2019 already offered a few French productions, including Liaison which stars Eva Green and Vincent Cassel, or a series called La Maison, which delves into the world of fashion. But the movement is only expected to accelerate and will thus diversify the content broadcast by the Apple brand.
This is also one of the main criticisms leveled at Apple TV+. While the platform has managed to produce excellent series and films, its catalogue is sometimes considered too limited compared to those of its competitors, Netflix, Amazon Prime Video and Disney+ in the lead.
Apple gets out the checkbook
From then on, the Cupertino firm is trying to meet this demand by purchasing certain content produced elsewhere. Les Échos recall in this regard that it has added great classics of the seventh art, such as Titanic and Kill Bill. The commitments signed in France, which remain derisory compared to the profits of the tech giant, could therefore allow it to offer original creations to its subscribers while attracting the good graces of production companies.
If that wasn't enough to convince, Apple is already working on cheaper subscription offers financed by advertising. Such a project could first see the light of day in the United Kingdom. Finally, the apple brand is also deploying a fairly aggressive commercial strategy by offering weekends and even months of free subscriptions to its platform.
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