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The Japanese manufacturer is organizing a large presentation tour of the new Switch 2 in several major global cities. The latest event, scheduled in Seoul on May 31 and June 1, strongly suggests a commercialization no earlier than summer 2024. A slightly different strategy from the first Switch.
A calendar that says a lot
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Nintendo has chosen a methodical approach to the launch of its new console. Hands-on events begin in April in Paris, London, Berlin, Milan, Amsterdam, and Madrid, before continuing in Asia. This meticulous organization offers a revealing glimpse into the release schedule envisaged by the Japanese giant.
In 2017, when the first Switch was launched, Nintendo adopted a tight schedule. Preview events began on January 15, and the console hit shelves the following March 3, about six weeks later. This time, the spread of the presentations over several months indicates a different strategy.
200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000The choice to schedule the last event in early June in Seoul is not insignificant. Nintendo usually favors a reasonable time between the last public presentations and the launch. This late scheduling therefore leaves little room for doubt: the Switch 2 is not expected to hit the market before summer 2024.
A well-oiled marketing strategy
Nintendo's strategy for the launch of the Switch 2 is in line with the methods that made the first Switch a success. Preview events where it will be possible to test the Switch 2 before everyone else allow to create a gradual anticipation and to gather feedback from players before the official launch.
A strategic summer launch
A summer 2024 launch would present several strategic advantages for Nintendo. This period traditionally corresponds to a lull in game releases, thus offering maximum visibility for the new console.
This release window would also allow Nintendo to prepare a solid game catalog for the end-of-year holidays. The manufacturer could thus offer an attractive offer during Black Friday and Christmas, two crucial periods for console sales.
Third-party developers would also have more time to finalize their projects. A summer launch would give them the opportunity to refine their games and be ready for the holiday season, traditionally the most important for the video game industry.
- Switch 2 preview tour ends June 1 in Seoul, suggesting a summer 2024 release at the earliest
- Nintendo is adopting a more staggered schedule than the original Switch, which was released six weeks after its first preview events
- A summer launch would allow Nintendo to prepare a solid offering for the 2024 holiday season
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