The Citizz company joins the Siel group, based in Haute-Loire

Florent Chevreul, président du groupe Chevreul, et Deborah Jost, présidente du groupe Siel.

An important step has been taken by the Chevreul group, owner of Industrial Cutting (France Résille) and Citizz in Malzieu-Ville, on the route de Saugues. At the end of November, the sale of Citizz and its entire business to the Auvergne brand specialist, the Siel group, was finalized.

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“Citizz, a brand with strong potential”

Initially developed on the Malzieu-Ville site alongside France Résille, Citizz designs and manufactures decorations, such as skylines bearing the image of cities around the world.

This activity will now be handled by Déborah Jost, president of the Siel group, and her teams based in Lempdes-sur-Allagnon, in Haute-Loire.

Florent Chevreul, president of the Chevreul group, explained this transmission: “Citizz is a company and a brand with strong potential, but it is moving away from our core business, which is focused on building solutions. By passing the torch to Siel, a trusted partner, we are convinced that it will benefit from the attention and resources needed to accelerate its development. “

Exceptional projects carried out in Malzieu-Ville

For the Malzieu-Ville site, this sale will allow us to focus on the Industrial Cutting activity. Florent Chevreul explains: “Through its France Résille and Kolibry brands, our Malzieu teams carry out exceptional projects. Our latest references are evidence of this: Futuroscope, Halles de Béziers, Phytocontrol laboratory, Labosud laboratory and CCI du Gard… This is the expertise that we have chosen to focus on. Citizz's skylines, including the one in Malzieu-Ville, will remain available for sale via the Citizz website… Now with the signature “Made in Auvergne”.”

Midi Libre correspondent: 06 08 22 35 69

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