The CMF Phone 1 has failed. &agrav; more than 100,000 copies only three hours after its release. The Nothing company breaks its own sales record. The bet launchedé by the company Nothing and its subsidiary "low cost" seems to have paid. By offering its very first telephone intended for for small budgets, the CMF subsidiary was planning to conquer a larger audience than with the latest smartphone releases from its main branch. An objective which seems accomplished since the official CMF account announces that their Phone 1 has been sold. &agrav; more than 100,000 copies only three hours after it went on sale. 
CMF Phone 1 makes record breaking sales of 100,000 units in just 3 hours.
Last time we achieved this number in 24 hours was with Nothing Phone (2a). pic.twitter.com/k6vNpghwVU
— CMF by Nothing (@cmfbynothing) July 12, 2024
The idea of offering an inexpensive smartphone (239 euros in France) with a replaceable back therefore seems to have won over a good number of consumers. In our test, we also mentioned: the good performance of the CMF Phone 1 and its excellent quality/price ratio which also explain such success.
The company recalls in particular that such a score took nearly 24 hours to be achieved with the Phone (2a) launched in 2018. a few months ago and which we were able to test before its official release. For its part, Nothing is still eagerly awaited for a potential Nothing Phone (3) which always deigns to give of its news.