The Most Popular Dating App Isn't What You Think

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Lonely hearts seem to be increasingly distancing themselves from dating apps. After a peak in popularity during the 2020 health crisis, it's a nosedive. Dating apps are less attractive. Their users are fewer and fewer and those who are willing to pay to find the right match are even rarer.

For a few months now, the observation has been unequivocal: the expectations of singles have evolved and they are looking for more authenticity and the magic of meeting people in real life. Which dating apps have completely hindered in recent years. So much so that the most popular dating app is neither Hinge, nor Tinder, nor Bumble… It’s Instagram.

Instagram, the new dating app?

If posting on Instagram is now uncool, flirting on the social network is not at all. Quite the opposite! According to data from the Rizz app reported by Business Insider, singles are ditching dating apps for courting on Instagram.

Rizz is a new app that prides itself on making flirting easier. This AI-powered dating coach (and more specifically, ChatGPT) helps singles craft relevant, non-embarrassing responses. All you have to do is import screenshots of the conversation and Rizz will generate effective responses. Today, 500,000 people are actively using Rizz, which is much cheaper than a real dating coach.

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So, this new app has a lot of data on the dating market. And according to Rizz, it all happens on Instagram. In fact, 22% of screenshots imported by users come from Instagram. That’s an 8% increase from last year. iMessage and WhatsApp are the most popular, with respective percentages of 15% and 11%.

And the dating apps in all this ? 11% of the screenshots uploaded to Rizz come from Tinder and only 10% are from Hinge. As for Bumble, it’s a question of 4%.

Of course, you have to consider that many people who met on a dating app quickly move on to a social network or messaging app to facilitate their exchanges. However, Rizz’s data shows that Instagram is becoming a preferred platform for finding love. Given that singles are increasingly tired of dating apps, this makes sense.

On dating apps, we feel a bit like we're shopping around by browsing through an extremely rich catalog with ever more profiles. If these platforms are less attractive, it's possible that it's because they offer too much information about a person right away. When we meet someone in real life, we don't have a resume in front of us with their name, height, and what they're looking for. By chatting, the person gradually reveals themselves and the bonds strengthen. This is perhaps what charms more and more users looking for love.

Read also – I tested the dating app Hinge, and I found love as promised

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