“The story is quite disconcerting and very beautiful”: Boccia champion Aurélie Aubert receives financial support from a brand she loves

Paralympic boccia champion Aurélie Aubert has managed to secure her first sponsor, thanks to her gold medal in Paris… and the appeal she launched with aplomb on television.

This partnership, concluded for the year 2025 – but renewable with the 2028 Paralympics in Los Angeles on the horizon – was sealed with the Kinder brand, which belongs to the Italian agro-industrial giant Ferrero. Anything but a coincidence.

By winning gold and then extinguishing the Olympic flame at the Stade de France in early September, Aurélie Aubert has indeed become one of the figures of the Paris Paralympic Games, helping to popularize boccia, the bowls sport that she has mastered.

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After this gold medal, she also appeared on television, telling an anecdote: to motivate her, her coach used chocolates from the famous brand instead of jack (the equivalent of cochonnet), and the method had paid off. She took the opportunity to launch an appeal for this brand to sponsor her.

“Being able to envisage the future with a view to Los Angeles”

Three months later, this has become a reality for the athlete, as made official on Wednesday by Ferrero, confirming information from Le Parisien. For Fausto Rotelli, director of external affairs for Ferrero in France, “the story is quite disconcerting and very beautiful”. On the evening of the show, “We were inundated with messages from employees who absolutely wanted us to sponsor it. It was born like that”.

The company will cover all of its sports expenses, management, travel, logistics, equipment to “be able to consider the future with Los Angeles in mind”, he explained to AFP. If the duration of this contract is one year, it is renewable because “the idea is really to continue until Los Angeles, to give it visibility, stability to face the future, because that is the difficulty for para-sports athletes”, added Fausto Rotelli.

This partnership will allow Aurélie “to be able to calmly consider her 2025 season, all the international competitions, training courses, etc.”, Claudine Llop, Aurélie Aubert's assistant and coach, commented to AFP.

“This is the first time we have such a proposal. For our part, in boccia, it is I think the first time. For Aurélie, it is clearly unprecedented”. At the same time, Aurélie Aubert becomes an ambassador for the program “Kinder Joy of Moving” which, for 15 years, has encouraged young people to take up sports.