They created a product that replaces toilet paper, here's what awaits you in the future

Toilet paper could be replaced. by this innovative product.

Toilet paper is for everyday use. However, it remains a less than ecological option. It could thus be more environmentally friendly. long term replaced. Sean Riley, Ryan Meegan and Jeff Klimkowski, winners of the American show Shark Tank, dedicated to entrepreneurs presenting innovative projects to their needs. investors, have thought about this problem. They proposed; a new product that would represent a sustainable alternative to toilet paper. They notably succeeded in achieving this goal. convince billionaire Mark Cuban, who boughté 25% of the company, whose investment begins at bring in big. The company already controls 1% of the toilet paper industry and is estimated to be 1% of the toilet paper industry. $11 billion.

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What is this alternative to toilet paper? Sean Riley started by buying baby wipes to dry off after using the towel. in the little corner. He felt the toilet paper was too dry and didn't clean properly. This is how he and his friends came up with the idea of ​​offering packs of extra large wipes at home. instead of toilet paper. But not just any wipes.

© Instagram dudewipes

Dude wipes are made with plant fibers and are therefore disposable and biodegradable. They are available in different flavors such as mint or shea butter. A package costs 4.99 dollars for 48 wipes, or 4.58 euros.

It's a real success: the company ordered studies on consumer reaction to replacing toilet paper with these wet wipes and 95% of participants said they liked it. preferred the new product. "We are on the path to the toilet paper revolution, can we bring everyone to the toilet paper revolution? adopt this solution ?", asked Sean Riley in the columns of Forbes.

According to Burt Flickinger, a retail sales consultant interviewed by Forbes, it's "too ambitious", the marketé toilet paper that has existed for 1500 years. Rather, he sees the wipes as being “complementary,” especially for people who move around a lot. For truckers, people who travel longer distances, hike, camp, this may well be the main or only consideration, he reasoned. eacute;.