This very widespread habit in France is disappearing and no one realizes it.

Drink a coffee after a meal, read before going to bed… Habits give rhythm to our daily lives, but they don't last forever. One of them is also discreetly disappearing.

Have a little coffee after a meal, watch a film or series in the evening, read just before sleeping… These activities can be part of your daily habits. everyone. Some persist and others are gradually lost. Since the appearance of Covid-19, the lives of the French have changed. and they have adopted new habits such as teleworking or more systematic hand washing. 

The obligation to wear a mask has also had an influence on French consumption. One treat in particular suffered. It has seen its sales collapse since 2020. Purchases have plunged. by at least 20% this year, according to Le Figaro, while France ;was the second largest consumer country of such a product. Mainly mâché outside the home, this product has in fact been damaged. lead by limiting outputs.

It's obviously chewing gum. Highly appreciated for the good breath it provides and for its anti-stress effect, the paste is highly appreciated for its good breath and for its anti-stress effect. m&macer has not experienced a rebound since the arrival of the pandemic in France and therefore for four years. It must be said that the French are also trying to reduce their sugar consumption. Some may have seen it as a way of limiting the abandonment of waste since the chewing gums often finished, once the taste was complete. slightly dissipated, on the ground. However, they take on average five years to disappear.

The Mondelez group, which counts Hollywood Gum and Stimorol among its brands, estimated that there were more concerns around eating well and naturalness. He also noted that changes to consumers' in-store purchasing journey. For this last factor, the company explains that chewing gum has always been popular. placed near the cash registers to attract the eye while waiting and compensate for the annoyance which is conducive to cash flow. impulse buying. Today, the expansion of self-checkouts and online shopping limits this phenomenon. It is also no longer a fashion among young people.

The brands selling chewing gum are well aware of this and have already taken action. reacted accordingly. The French subsidiary of the American group Mars Wrigley (Freedent) notably removed its jobs in 2021, ensuring that “chewing gum tablets” are literally disappearing from the market. European. The future of chewing gum would perhaps be in a more natural, less modified version. According to the French Union for Health ;eacute; Oral-Dental, it is possible to "consume up to '& 5 sugar-free chewing gums per day, as assured by Pr Élodie Terrer, dental surgeon and microbiology researcher   Madame Figaro.