© Unsplash/Lemon squeezer
The entry into force of the most restrictive provisions of the Digital Markets Act (DMA) – European text supposed to better protect the continent's consumers – has been causing the major platforms most potentially impacted to react for some time now.
And for good reason: in the event of designation as “Gatekeeper”, those involved risk having to comply with new obligations. For example, facilitating the transfer of data from one service to another.
An unthinkable novelty for Meta like TikTok who have just lost an appeal before European Justice to avoid this situation. As a result, it is now confirmed: TikTok like Meta will have to assume their status as Gatekeeper and the obligations that go with it.
TikTok had however tried all possible angles, arguing that its designation “risked deviating from the objective of the DMA by protecting real & #8216;gatekeepers’ from more recent competitors like TikTok”.
Knowing that’we are talking all the same from an application which had 1.7 billion users worldwide in 2022… impressive figures which finally tipped the scales against the Bytedance application.
According to the European Court of Justice, TikTok indeed crosses all the thresholds provided for by the DMA bringing it into this designation. Last September, the Commission designated some 22 entities as Gatekeepers, due to their dominant position.
200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000The concentration of matter is quite high. The latter are in fact owned by a handful of companies: Microsoft, Apple, Alphabet (Google), Amazon, Meta and Bytedance. Last May it was around Booking.com to be designated as the 7th “Gatekeeper”.
Signe that the Commission is serious about the strict application of the new rules, investigations were opened in March on Apple, Meta and Alphabet to ensure compliance with the DMA. For its part, TikTok reacted to the decision with the following press release:
“We are disappointed by this decision. TikTok is a competing platform that provides significant competition to established players. As we assess the next steps, we have already taken steps to comply with the applicable DMA obligations before the final deadline set in March”, explains a spokesperson for the application.
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