Trump, Musk and GAFAM: when the White House becomes a game of influence

© Unsplash/René DeAnda

During the American presidential campaign, the eccentric American billionaire Elon Musk did not seem to hesitate for a second. He who had supported Barack Obama in 2008 and 2012, then Hillary Clinton and even Joe Biden in 2020 changed sides. He took up the cause of the Republican candidate Donald Trump.

This massive support, both on social networks and on Trump's campaign accounts, allowed Musk to recover a ministry, DOGE. This title, created for him, must sort out the American public administration, to reduce its expenses as much as possible. In this capacity, Elon Musk seems to have all the rights.

But Musk's support didn't just get him a seat, it's a whole power of influence that hides behind this precious help. So when Donald Trump had to appoint the future administrator of NASA, it was Jared Isaacman, one of Musk's closest friends who got the job, despite a very light CV.

The GAFAMs are placing their pawns

Seeing the potential of presidential help, the other GAFAMs are coming out of the shadows. Mark Zuckerberg recently made headlines by offering a pair of RayBan Meta smart glasses to the newly elected president. The opportunity to advertise its product of course, but also to attract the sympathy of the tenant of the White House.

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To drive the point home, a donation of one million dollars was made to the president's inauguration fund. Amazon made the same according to the Wall Street Journal. A small sum for these companies that are worth several tens of billions of dollars, but the symbol is there.

Because Meta, like Amazon, knows that Donald Trump's second term in the White House is decisive. These companies are considered too big, too important. And faced with such a situation, the American laws called “anti-trust” are clear: the commercial empire in question must be destroyed, to give competition a chance.

In order to avoid these chopping blows to their empires, the GAFAM are placing their hopes in Donald Trump. Even the giant Google could not resist the call of the White House and Sundar Pichai, the CEO of the company is expected on December 19 at Mar-a-Lago, in Trump's Florida residence.

Apple: the only giant not to bend the knee

The only GAFAM company that has not yet bowed to Trump is Apple. The brand with the apple, with deeply democratic values, refuses to make an arrangement with President Trump. However, behind the scenes, Apple is said to be ready to sit down at the table.

Apple does not want to have to split its empire into several pieces either. She is already under fire from the European Commission and does not want to be attacked on her own soil.

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