Twitch wants to compete with TikTok with this new feature

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A platform renowned for its live broadcasts, Twitch is now venturing in the field of short format with an innovation that could well shake up the streaming universe. Indeed, the site has expanded its stories functionality, now allowing streamers to design and share 60-second sequences, thus signaling its spectacular entry into the short arena, dominated by the TikTok app.

Video stories: a new playground for streamers

This recent update gives Twitch users the ability to create short videos directly from the mobile app or import clips from their gallery. One might wonder what the point of such a feature is, but ultimately, the ambition behind it is pretty clear. Allowing streamers, thanks to this new type of format, to maintain a connection with their audience, even outside of live periods.

By introducing these video stories, Twitch is hardly hiding its desire to compete with TikTok or Instagram with its Reels, while keeping as much content as possible within its own ecosystem.

Creators now have a range of interactive options to enrich their video stories. They can thus ask questions, launch polls or greet their new subscribers. In addition, this feature allows you to share extracts and highlights from recent streams, promote upcoming broadcasts or inform viewers of schedule changes. In short, Twitch aims to offer its creators a range of varied tools to maintain the engagement of their community, including outside of usual broadcast times.

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Twitch is finally adapting to the web: a winning strategy?

Until recently, text and photo stories were limited to the mobile app, a restriction that somewhat limited their impact. However, this recent development now allows access to all stories, including video clips, via the web app. A fairly well-thought-out decision, given that the majority of the platform's fans are more likely to browse Twitch in the web version.

Twitch therefore aims to capture the attention of its users, often scattered across various competing platforms. Time will tell whether this offensive will succeed in diverting short-format fans from the other giants in the field and perhaps accelerate its march towards profitability, which is still far from being achieved.

• Twitch is launching into short videos and introducing 60-second video stories to compete with TikTok.
• Streamers will be able to count on a whole new range of interaction tools to engage their community outside of live broadcasts.
• Video stories are available on the mobile app and the web version of Twitch, offering a better user experience.

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