© Lemon squeezer
The Meta group is very discreet about the sales of its virtual reality headsets. But clearly, they were a hit at Christmas. Indeed, As 9to5Mac has noted, the iOS app Meta Horizon has climbed to the top spot on the App Store charts in the US. And in the UK, it's in second place, as of where this article is written.
The fact that this app suddenly jumped up the rankings indicates that it was downloaded a lot on Christmas Day. And it is the app to download when using the virtual reality and mixed reality headsets of the Meta group. Unfortunately, we do not have more details. But it is possible that this progression is attributed to the launch of the Meta Quest 3S.
Introduced in October, this headset is a more affordable version of the Meta Quest 3, which costs 329 euros in France. This product is therefore positioned as an even more affordable alternative to Apple's Vision Pro.
200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000Meta, still the leader in AR/VR
Having invested in this field very early, Meta Group is now the global leader in virtual reality and augmented reality. According to IDC data, in the third quarter of 2024, AR/VR product shipments increased by 12.8%. This growth was mainly attributed to Meta Group, whose market share was 70.8%. Otherwise, IDC also predicts that this market will grow by 22.7% in 2025.
However, it should be noted that, for the time being, Reality Labs, the division that markets the Meta Quest headsets and the group's smart glasses, is still accumulating losses. Indeed, Meta spends billions of dollars per year to develop even more advanced technologies, such as augmented reality glasses. For example, in the third quarter, Reality Labs lost $4.4 billion.
- Meta Horizon's iOS app is No. 1 on the US App Store chart
- This suggests that the Meta Quest headsets were a hit at Christmas
- This success is likely due to the launch of the Meta Quest 3S, which is an affordable version of the Meta Quest
- Meta is still the world leader in virtual reality and augmented reality
- But for the moment, its Reality Labs division is not making a profit
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