What is this brand that is ahead of the Apple Watch in the global market ?

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IDC has just published a study on shipments of connected devices for the wrist, which includes smartwatches and bracelets. According to this study, during the first three quarters of 2024, the market declined by 1% (with a shipment volume of 139 million units). A decline that would be due to more homogeneous competition and saturation on the American and Indian markets.

Strong increase in shipments to China

However, while global shipments are declining, China’s are booming. In fact, during the first three quarters, 45.8 million smartwatches and wristbands were shipped in China, up 20.1% year-on-year. And the brand benefiting the most from this situation is Huawei, whose comeback is not limited to smartphones. Indeed, during the first three quarters, Huawei shipped 23.6 million units, up 44.3% year-on-year.

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Its market share increased from 11.6% for the first three quarters of 2023 to 16.9% for the first three quarters of 2024. In addition, Huawei is positioned ahead of Apple, which has a share of 16.2%. The Cupertino firm's shipments declined by 12.8% during the first three quarters. Otherwise, after Apple, we find Xiaomi, Samsung, and BBK.

Apple is still the king of smartwatches

The data shared by IDC takes into account all accessories connected to the wrist, whether sophisticated watches, such as the Apple Watch, or more affordable fitness bracelets. If we were to consider only smartwatches, Apple would still be the global leader. “Although the Apple Watch still holds the top spot in the global smartwatch market, it still needs to introduce more innovative models to continue its leadership,”, IDC says.

• According to IDC, worldwide shipments of smartwatches and wristbands declined 1% in the first three quarters
• On the other hand, shipments to China increased sharply
• And Huawei was ahead of Apple, with a year-on-year growth of 44.3% and a market share of 16.9%
• Nevertheless, if we only consider smartwatches, Apple remains the global leader

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