Who is Fiido, the Chinese brand of electric bikes that is slashing prices in France ?

© Fiido

Imagine an ultra-light urban electric bike -lightweight, neatly designed with 100 km of autonomy for less than 1,500 euros. Now imagine an equally attractive electric cargo bike, sold for around 2,000 euros. This feat is not the work of Decathlon but of Fiido, a Chinese brand that is seriously starting to worry the giants of the industry.

< p>Founded in 2017, Fiido has taken its time to conquer the European market.To compete with market benchmarks, it uses ingredients that have proven themselves in other Chinese companies in other sectors: innovation and very attractive prices, even if it means reducing margins.

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Looking at Fiido’s history, it’s no surprise that this strategy is not surprising. Fiido’s story begins with its founder, Keven, a seasoned engineer with ten years of experience in the mobile industry. In 2016, Keven, an avid cyclist, noticed the growing demand for electric bikes. But he also noticed that they were often expensive and that the integration of mechanical, electrical and intelligent modules remained rudimentary. With his engineering knowledge and passion for cycling, he decided to create Fiido with a simple goal: to make innovative electric bikes more accessible to the general public.

From the very beginning, Fiido has stood out for its desire to shake up the industry's codes. The brand invests heavily in research and development, with a dedicated team of 15 people and a constantly growing budget, reaching $3 million in cumulative investments. A fortune for a young start-up.

This strategy quickly pays off: in the space of a few years, Fiido filed more than 60 patentsinnovation and launched models on the market that quickly caused a sensation.

The brand experienced its first commercial success, an electric bike with a sleek design that stood out thanks to its battery integrated into the seat post. This innovation, praised by users, not only improved the aesthetics of the bike but also made it more practical. The D11 was so successful that it allowed Fiido to raise more than a million dollars through a crowdfunding campaign. This success marked the beginning of Fiido's international recognition.

© Fiido

Over the years, Fiido has expanded its range to meet the diverse needs of urban cyclists and soft mobility enthusiasts. The brand now offers a wide range of electric bikes, from compact folding models to electric mountain bikes and cargo bikes.

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Among the brand's flagship models, we can mention the Fiido X, a true concentrate of technology. This electric bike, which won the prestigious IF Design Award in 2021, stands out with its one-piece magnesium alloy frame, wireless battery and advanced torque sensor system. These innovations allowed it to raise $1.5 million during its crowdfunding campaign. Another success.

For users looking for & #8217;a versatile and durable electric bike, Fiido offers the T1 model. Designed for long journeys, the T1 is equipped with a powerful 750W motor and a 960Wh battery offering an impressive range of 150 km. Its wide tires and its load capacity of 200 kg in make an ideal choice for backpackers.

The brand is obviously targeting urban cyclists, the main buyers of electric bikes. The C21 and , with their design close to classic bikes, integrate cutting-edge technologies such as a torque sensor for smooth pedaling assistance, a silent motor and a color IPS screen. A complete equipment that can also be personalized thanks to a slew of accessories.

© Fiido

If Fiido has made a name for itself thanks to its technical innovations, It has found its audience above all thanks to a very aggressive pricing policy.In a market where electric bikes from established brands often cost over 2,000 euros, Fiido offers equally high-performance models at significantly lower prices, often below the 1,000 euro mark. For example, the direct competitor of an Angell Bike (sold from 3,000 euros) is offered at 1,000 euros at Fiido.

How does the brand go about offering such an affordable alternative?? First, Fiido benefits from optimized production costs thanks to its location in China. The company has a production area of ​​15,000 m² and employs more than 200 people, which allows it to achieve significant economies of scale. Furthermore, Fiido has chosen a distribution model largely based on online sales, which reduces costs related to intermediaries.

Above all, the company is certainly less concerned about margins. By agreeing to reduce them to a minimum, it manages to penetrate an already very competitive market. It is very likely that this price positioning will be revised upwards in the coming years, as has been observed in other industries. Who would have imagined that Xiaomi would one day sell smartphones at the price of an iPhone ?

If you are looking for an innovative and affordable electric bike, Fiido is therefore a brand that could well make you happy. For the moment…

• Founded in 2017, the Chinese electric bike brand Fiido is starting to make a place for itself on the French market
• Its strategy is based on innovation and very aggressive pricing positioning
• Fiido also sells its products exclusively online, which reduces its costs

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