Why Compact Cameras Are Making a Comeback ? Nostalgia Doesn't Explain Everything

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A few years ago, one would have predicted the disappearance of compact cameras. Indeed, smartphone brands have improved the quality of their cameras so much that some models would rival DSLRs. Nowadays, it is no longer necessary to keep a camera in your pocket to immortalize moments.

However, for some time now, compact cameras, such as the famous Nikon Coolpix, have become fashionable again. To see this, just take a look at TikTok, where some videos with the hashtag #digicam get thousands or even millions of reactions. Meanwhile, in 2024, UK peer-to-peer sales site Music Magpie ranked Nikon Coolpix compact cameras as the most popular retro product of 2024, based on trends observed on TikTok, eBay and Google Search.

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Why this comeback ?

Like flip phones, vinyl records or old video game consoles, compact cameras inspire nostalgia. However, that's not enough to explain the renewed interest in the product. Some users also love the physical feeling you get when you take a photo using a real button. But, above all, compact cameras allow you to take photos that are completely different from those you would get with a good smartphone.

Thanks to the advancement of semiconductors, smartphones now have significant computing power that allows them to apply significant processing to photos. And added to this are AI-based features that are supposed to improve image quality. But people who use compact cameras, precisely, prefer to capture images that do not undergo these treatments.

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On the other hand, this type of camera allows you to obtain natural retro effects.

Some companies are already riding the trend

In any case, some companies are already trying to ride this new trend. Among them, there is Apple. Indeed, the latest models of the iPhone 16 series have a dedicated button for taking photos, which is reminiscent of the physical buttons on point and shoot cameras.

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In a previous article, we also mentioned an app called Zerocam, designed for anti-AI photographers. In essence, it is an alternative to manufacturers' photo applications, which allows you to capture images with the least possible processing, to have different and more natural results.

For its part, Panasonic presented, in December, the Lumix ZS99 camera, an improved version of the Lumix ZS80 released in 2016.

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