Why Robert Downey Jr.'s (Iron Man) fight against AI is a symbol in Hollywood ?

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His stance has clearly not gone unnoticed. Robert Downey Jr., best known for his role as Marvel's Iron Man, has issued a stern warning to anyone who would like to create an AI replica or deepfake of himself in a film.

The actor, who was participating in the podcast “On With Kara Swisher”, warned: ” ;I intend to sue any future leaders”, who make such a decision.

The star also said that he did not imagine that this would come from Marvel and its leaders that he knows well. The host then pointed out to him that this could happen after his death with new decision-makers. He then replied with this warning intended for the decision-makers of the future.

It should be noted that Robert Downey Jr. is currently playing in the play McNeal on Broadway and that the latter is very critical of the bigwigs of artificial intelligence, such as Sam Altman, CEO of OpenAI.

Hollywood has mobilized to regulate AI

This very clear rejection of AI is anything but an isolated case in Hollywood. Wiredreminds us that the screenwriters who are members of the Writers Guild of America, or WGA, launched a 148-day strike last year to obtain guarantees concerning the use of this type of technology.

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They were then joined by other actors' unions, notably the Screen Actors Guild – American Federation of Television and Radio Artists, or SAG-AFTRA, themselves eager to obtain protections.

While all is not yet won, their fight has been victorious. Thus, each actor receives a salary equivalent to the amount they would have received if their digital replica was used.

Similarly, and as reported by Le Point in 2023, “No digital replica may be used to avoid the participation and payment of a supporting actor”, a measure that provides security for extras.

Finally, studios are required to obtain the consent of an actor or their rights holders when a digital replica is used, while the contract will stipulate how the latter will be used. Guarantees that should reassure Robert Downey Jr., even if, as we have seen, the latter remains on his guard. The conventions are also regularly re-discussed and nothing is set in stone.

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