“Windows Intelligence” would be the new name for Microsoft’s AI: good idea ?

© Robin Sabbadini for Presse-citron

Thanks to its strategic partnership with OpenAI, Microsoft has had a time of&amp ;#8217;advance in the race for artificial intelligence. First, the firm integrated OpenAI technologies into its Bing search engine, to offer a ChatGPT-type chatbot interface. This experiment was called “Bing Chat”. But later, Microsoft rebranded it by replacing Bing Chat with Copilot.

Copilot has also evolved beyond just being a chatbot experience, as it also includes AI-based features built into Windows. But Microsoft is still not satisfied. And according to new rumors, it is already considering a new AI strategy, as well as a new brand.

Copilot replaced by “Windows Intelligence” ?

In a recent article, the TechRadar site relays a source on X who allegedly discovered a reference to “Windows Intelligence” in some code. And it could be the new brand of Microsoft's artificial intelligence on Windows instead of Copilot.

https://x.com/teroalhonen/status/1847290774272045118

As usual, caution is still advised, while waiting for official information. But in any case, if Microsoft risks attracting the wrath of some Internet users, the Windows Intelligence brand would also clarify the function of AI to the general public.

In addition, this new brand could be accompanied by a new strategy that consists of betting on the integration of AI into Windows to offer useful features on the operating system. In addition, thanks to recent developments in processors, some PCs are now able to run part of the AI ​​features locally, instead of using the cloud for computing power. This local operation not only ensures the confidentiality of sensitive information, it also allows for faster responses.

• After replacing Bing Chat with Copilot, Microsoft could adopt “Windows Intelligence” for its OS’s AI features
• This is what a new rumor suggests
• As usual, caution is advised, but this new name, which recalls the “Apple Intelligence” brand, could help Microsoft popularize its AI features on Windows

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