Wine storage tanks will soon disappear from the Sète landscape, avenue du Maréchal-Juin

Les cuves de la SA Biron sont installées le long de l’avenue du Maréchal Juin depuis plus de 50 ans. Midi Libre – Patrice Espinasse

SA Biron has put its historic vats on Avenue du Maréchal-Juin in Sète up for sale. They “no longer had a place” in the ZAC.

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A page of history will soon be turned on Avenue du Maréchal Juin, a few steps from the entrance to the port. In a few months, most likely in 2026, the wine storage vats of SA Biron should no longer be part of the Sète landscape.

The 6,500 m2 plot of land belonging to this family business created in 1952 by Antoine Biron is for sale and is currently the subject of a compromise with a buyer. “We are in the middle of a concerted development zone. Industrial activities no longer had a place there. So we no longer had a place in this ZAC. That's understandable. In 50 years, the city has expanded”, explains Jean-Baptiste Biron, its boss.

Up to 150,000 hectoliters of wine stored

The vat activity will therefore stop completely, eventually, and with it that of import-export, at the beginning of 2026. The site had more than 150 vats, which were able to store up to 150,000 hectoliters of wine from France, from Spain…

Even without this large storage cellar, SA Biron, which took over the Refresco factory in Nissan-lez-Ensérune, with a resumption of bottling activity scheduled for this Wednesday, January 8, will continue its projects in Sète, where it has been developing the industrial wine trade for several years. The offices on the Quai d’Orient, currently being renovated, will also be kept.

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