You are subscribed to the Premium+ offer on X ? Prepare to spend (a lot) more in 2025

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Since Elon Musk took control of the now-defunct Twitter, those who choose to pay to continue using what has become the X network have benefited from various advantages. In addition to the blue check mark, Premium and Premium+ subscribers benefit from an interface with fewer ads, with the added bonus of increased visibility, since the aglorithm is more lenient with paying subscribers than with “classic” users. However, a few days before Christmas, the network has just announced a rather impressive price increase for the Premium+ subscription.

The (bad) Christmas present for X subscribers

“To continue to offer you an exceptional experience, we are adjusting the price of your Premium+ subscription from January 20, 2025” can we read in an email sent by the X network to its subscribers. Obviously, by “adjust“, we immediately understand that we are talking about a price increase. However, in his email, the information is not clearly displayed.

And it is on the official X website, in the “Help” section that we can discover the new price list that will be implemented from January 20th by Elon Musk's network. Thus, the basic subscription remains offered at €3/month, and the Premium will still be at €8/month. Note that these are prices excluding tax, the “real&#8221 price being €3.60 for the Basic offer and €9.60 for the Premium offer.

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As for the Premium+ offer, it was until now offered at the price of €16 excluding VAT/month, for a total of €19.20 including VAT. On its website, X mentions a revised price of €21… but still excluding tax. Thus, once VAT (at 20%) is added, we end up with a Premium+ subscription offered at €25.20/month, an increase of €6 (+31%).

The new Premium+ rate is already effective © X

And while current subscribers to the Premium+ offer will see this new rate apply from January 20, 2025, for those who were still hesitant to subscribe, the new rate has already been active since December 21. As always, Premium+ subscribers get an ad-free network with maximum response boosts, the ability to write articles, and also the verification checkmark, Grok AI, Radar…

This is obviously the biggest price increase for network subscribers since Elon Musk acquired X in 2022. To justify its decision, X notably refers to the changes made to the revenue sharing program last October, stating that subscriptions “now feed more directly” into creator payments in order to “ rewarding the quality of content and engagement rather than just ad views ».

It remains to be seen whether this drastic price increase for the Premium+ offer will lead to a possible wave of unsubscriptions in the coming weeks.

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