“You have to see this”: Netflix lets you share a clip from a series with your friends

© iPhon.fr

This Monday, October 28, Netflix launched Moments on its iOS app. The feature, which will come a little later on Android, is extremely promising. It allows you to share a sequence from a Netflix film or series directly on social networks. Here's how it works.

Netflix, king of marketing

Concretely, you can now choose a sequence that struck you in a content and publish it using the share button on WhatsApp, Messenger, Instagram, or Snapchat. It is also possible to save a piece in the “My Netflix” tab to come back to it later. Let's also note that a ranking of the most sequenced series will be updated regularly.

Not doing things by halves, the entertainment giant has mobilized stars Giancarlo Esposito, Simone Biles and Cardi B who humorously return to scenes present in their programs on Netflix.

Quoted by Variety, Marian Lee, Netflix's marketing director, points out:

You know that feeling when a scene, character or line from a series or film sticks in your memory and you can't help but text your friends: “You have to watch this, it's so good!”?

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She adds: “From inspiring Halloween costume ideas to becoming a TikTok sensation, the incredible fandoms we see are a testament to what makes Netflix amazing. Our new campaign aims to celebrate those unforgettable moments, taking you back to the feeling you got when you first became obsessed with a great Netflix series.”

Netflix’s Strategy

Of course, there’s probably some ulterior motive on Netflix’s part here. As BFM points out, the sequences in question will not be directly visible on social networks.

Each excerpt will in fact be accompanied by a link specifying ” view in its original context “ which will redirect to the platform. Enough to encourage Internet users who would like to watch the episode or the film in full to subscribe. This could also prove counterproductive and enrage some users. What do you think of this new tool ? Let us know in the comments.

What to remember :

• Since Monday, October 28, Netflix has been offering the Moments feature on iOS
• The idea is to allow you to share sequences that have left their mark on social networks
• For the entertainment giant, it is above all a way to occupy the field and encourage Internet users to subscribe

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