YouTube may launch a special button for undecided users

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Users of streaming platforms are sometimes faced with a big dilemma. They have so much content to offer that users no longer know what to watch. On the internet, we can even come across the joke that, on Netflix, we sometimes spend more time searching for a film or series than watching. And sometimes, we can have the same problem when we open the YouTube application.

Aware of this, Google is now testing a new button on its mobile application to allow users to avoid this waste of time. In any case, this is what our colleagues at 9to5Google indicate. The site mentions a new floating button with the text “Play something” or “Read something” that appears on the application. When pressed, a video would start on the YouTube Shorts player. However, the feature would not be limited to the Short format, since it can also launch classic videos on this player.

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For the moment, we It's unclear when this button will be made official and we don't have all the details. However, it's likely that YouTube won't randomly choose which videos to play, but will take into account the user's preferences.

YouTube, one of Google's flagship products

In any case, it is normal that Google is constantly looking for new ways to improve the YouTube user experience. Today, it is one of Google's main sources of revenue. In the third quarter of 2024, YouTube generated $8.9 billion in advertising revenue, compared to $7.9 billion in the same period in 2023.

In addition, while YouTube was, at one point, threatened by the arrival of TikTok, Google was able to react by deploying a similar format: YouTube Shorts.

• Streaming platforms offer so much content that users are sometimes undecided, unable to choose a video to watch
• To remedy this, Google is reportedly testing a “Play something” or “Read something” button
• This would be a floating button that would appear on the application mobile
• But for now, we don't have all the details on how this button works
• However, it is very likely that the feature does not randomly choose the videos to play, but rather relies on the user's preferences by taking into account their reading history

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